Unique Visitors higher than Click-throughs

[filipeb99236397]

Hi,

I've looked all over for an answer on this, also found a post here about visits higher than Click-throughs, but i couldn't find one that can explain how can i get Unique Visitors higher than Click-throughs.

Any thoughts?

Thank you in advance

Filipe

[TanmayMathur]

Hi Filipe,

A click-through is an instance on the last-touch channel. It is an eVar with the most recent allocation.

For example, assume that a visitor comes to your website once a day, with each visit originating from a different marketing channel:

Day 1: Paid Search
Day 2: Display
Day 3: Natural Search
Day 4: Display
Day 5: Paid Search
Day 6: Display
Day 7: Natural Search
The First-Touch Channel report would show 1 new engagement for Paid Search. Each other channel would show 0 new engagements. The Last-Touch Channel report would show 2 click-throughs for Paid Search; 3 for Display; and 2 for Natural Search.

Here one unique visitor is leading to 7 click-throughs. Let me know if this answers your question. Thanks!

Tanmay

[filipeb99236397]

Hi Tanmay,

Ok, i understand that, but what i'm seeing is the exact opposite, where i have UV > Clickthroughs on a specific campaign.

Any thoughts on how can i have clickthroughs not assign to a UV, because in theory UV should be lower or equal to Clickthroughs, not higher. Right?

Thank you for support

Filipe 

[TanmayMathur]

Hi Filipe, 

The answer to this scenario would depend on the context. Could you tell me what report you are viewing? Is it a side-wide data or campaign specific? Also, are there and data connectors or data sources integration involved in your data? 

Thanks!

Tanmay

[filipeb99236397]

Hi,

Sure, so there are no data connectors or data sources, this is s.campaign variable with last touch allocation and an expiration period of 14 days.

The way we populate the campaign TC is by using a url parameter like "cid".

Does this help?

Thanks

[JillsMatthew · Accepted solution]

Filipe Beato wrote...

Hi,

Sure, so there are no data connectors or data sources, this is s.campaign variable with last touch allocation and an expiration period of 14 days.

The way we populate the campaign TC is by using a url parameter like "cid".

Does this help?

Thanks

Are you including your entire campaign date range in your report?

One possibility for your issue is that the visitors landed on your site using cid code before your reporting period.
However, since your expiration of campaign is 14 days, the campaign value will be persistent for 14 days and when those visitors return to your site without cid code in 14 days time, they will still be included in your campaign report without any clickthroughs associated with them.

Try running the report from the first day of campaign and see if you still get UV > clickthroughs

[filipeb99236397]

JillsMatthew wrote...

Filipe Beato wrote...

Hi,

Sure, so there are no data connectors or data sources, this is s.campaign variable with last touch allocation and an expiration period of 14 days.

The way we populate the campaign TC is by using a url parameter like "cid".

Does this help?

Thanks

Are you including your entire campaign date range in your report?

One possibility for your issue is that the visitors landed on your site using cid code before your reporting period.
However, since your expiration of campaign is 14 days, the campaign value will be persistent for 14 days and when those visitors return to your site without cid code in 14 days time, they will still be included in your campaign report without any clickthroughs associated with them.

Try running the report from the first day of campaign and see if you still get UV > clickthroughs

Hi Jills,

Ok, that explains it.

Again many thanks for support

Marking this as solved.

BS