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sonali_d
Level 2
Oct 9, 2020 4:40 AM UTC
Solved

Traffic spike from typed/bookmarked

Hi,

 

From the last45 days we have noticed that there is huge spike in visits due to traffic coming from a particular domain under typed/bookmarked which has more than 90% bounce rate.

 

Could someone guide me on any other way I could debug further on this. 

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yuhuisg
yuhuisgAccepted solution
Community Advisor
Oct 9, 2020 9:10 AM UTC

An abnormal spike coupled with Typed/Bookmarked referrals (i.e. direct traffic) and also with unusually large bounce rate sounds suspiciously like bot traffic. If these are bots, then they wouldn't normally save any cookies, let alone Adobe's visitor ID cookie. As a result, every hit is essentially a "new" visit. And since bots also normally don't send any document.referrer data, AA would then classify them as Typed/Bookmarked referrals.

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2 replies

yuhuisg
Community Advisor
yuhuisgCommunity Advisor
Community Advisor
Oct 9, 2020 9:06 AM UTC
What web browser are you using to test? Do you have any ad blockers?
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yuhuisg
Community Advisor
yuhuisgCommunity AdvisorAccepted solution
Community Advisor
Oct 9, 2020 9:10 AM UTC

An abnormal spike coupled with Typed/Bookmarked referrals (i.e. direct traffic) and also with unusually large bounce rate sounds suspiciously like bot traffic. If these are bots, then they wouldn't normally save any cookies, let alone Adobe's visitor ID cookie. As a result, every hit is essentially a "new" visit. And since bots also normally don't send any document.referrer data, AA would then classify them as Typed/Bookmarked referrals.

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