Traffic spike from typed/bookmarked

[sonali_d]

Hi,

From the last45 days we have noticed that there is huge spike in visits due to traffic coming from a particular domain under typed/bookmarked which has more than 90% bounce rate.

Could someone guide me on any other way I could debug further on this. 

[yuhuisg]

What web browser are you using to test? Do you have any ad blockers?

[yuhuisg · Accepted solution]

An abnormal spike coupled with Typed/Bookmarked referrals (i.e. direct traffic) and also with unusually large bounce rate sounds suspiciously like bot traffic. If these are bots, then they wouldn't normally save any cookies, let alone Adobe's visitor ID cookie. As a result, every hit is essentially a "new" visit. And since bots also normally don't send any document.referrer data, AA would then classify them as Typed/Bookmarked referrals.