Tracking Product Views and Cart Additions in Adobe Analytics | Community
Skip to main content
S
Sivateja_raju
Level 2
September 19, 2024
Solved

Tracking Product Views and Cart Additions in Adobe Analytics

  • September 19, 2024
  • 1 reply
  • 1334 views

Hi,

 

We are currently using Adobe Analytics for tracking our mobile app, and we need to implement tracking for "Product Viewed" and Products "Added to Cart" events. Could you please share the solution along with any related articles or documentation?

 

Regards,

Sivateja

 

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by Jennifer_Dungan

Yeah, the XDM Stream makes this a lot easier... in the old ACP SDK, the developers actually had to populate the products and events right into the request string as &&events=[list of events]&&products=[entire formatted products notation] (since you couldn't even map products with Processing Rules).

 

But with XDM stream, assuming you are using the proper XDM, you can send the data into the products schema.

 

However, if you are using the a.tags custom format; to send data through as props, evars and context variables in the AA formatting, and just letting it go straight to Analytics, basically using the ACP methodology with the XDM stream, then you will have to use what I showed above.

1 reply

Krishna_Musku
Community Advisor and Adobe Champion
Krishna_MuskuCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
September 19, 2024

Refer to below documentation:

https://experienceleague.adobe.com/en/docs/analytics/admin/admin-tools/manage-report-suites/edit-report-suite/conversion-variables/success-event

https://experienceleague.adobe.com/en/docs/analytics/implementation/vars/page-vars/events/events-overview

 

You can implement the Product Views in both ways. First, with the 'prodView' value exists in the events variable (s.events = 'event1,prodView') or Second, with 'products' variable (s.products) is set and the events variable is empty.

- Krishna Musku (Adobe Champion & Community Advisor)
S
Sivateja_rajuAuthor
Level 2
September 19, 2024

Hi @krishna_musku,

 

Thanks for sharing the articles! However, I need to clarify that I’m working on the mobile app, not the website.

We’ll need to provide the code to the mobile app developers so they can integrate it into the SDK.

Let me know if you need any further details!

S
Sivateja_rajuAuthor
Level 2
September 26, 2024

Yeah, the XDM Stream makes this a lot easier... in the old ACP SDK, the developers actually had to populate the products and events right into the request string as &&events=[list of events]&&products=[entire formatted products notation] (since you couldn't even map products with Processing Rules).

 

But with XDM stream, assuming you are using the proper XDM, you can send the data into the products schema.

 

However, if you are using the a.tags custom format; to send data through as props, evars and context variables in the AA formatting, and just letting it go straight to Analytics, basically using the ACP methodology with the XDM stream, then you will have to use what I showed above.


Hi @jennifer_dungan,

 

Thanks for your update. Since we aren’t using XDM at the moment, we need to provide the Product View code to the app developers for implementation.

Could you share the code structure or any relevant documents to help us track Product Views in the mobile app?

I appreciate your help!

 

 

Terms & ConditionsAccessibility statement

Loading footer...