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Tracking play time for videos in adobe

jsvasu
Level 3
Level 3

Is it some how possible to track the time for which the video is played on a web page in Adobe? or average time the video is played on webpages. I ahve many tutorial pages where the on-demand video content lies. In this case user has to hit play button to get the videos play. Can we track for how long particular video is played? or average second or minutes the video is played?

0 Replies
amgup
Level 7
Level 7

@jsvasu  Yes you can track the video played time on a web page. For that you will need to implement the media analytics using the steps given in below document :-

 

https://experienceleague.adobe.com/docs/media-analytics/using/media-overview.html?lang=en

VaniBhemarasetty
Employee
Employee

@jsvasu Adding to @amgup  reply , yes media analytics extension in Adobe Launch can help you achieve in tracking these metrics

Check on the parameters that will tracked for videos through this extension

https://experienceleague.adobe.com/docs/media-analytics/using/metrics-and-metadata/audio-video-param...

 

Media time spent is metric will be captured by the media analytics which will help you track how long a particular video is played.

yuhuisg
Community Advisor
Community Advisor

If you don't want to pay for the extra hit volume that will be sent due to the use of Adobe Media Analytics, you can consider sending some basic video playback usage data to regular Adobe Analytics.

 

Specifically for video played time, you can setup a Numeric-type success event, then track the played seconds to that success event whenever the user presses "Pause". In Adobe Analytics, you can then report on the played seconds in a similar manner as reporting other success events, i.e. you can break it down by other eVars. As usual, Adobe Analytics will report the sum, so you'd be reporting the total video played time. If you want the average, you can use a Calculated Metric to achieve that.

 

If you want to see the video played time success event in HH:MM:SS format, create a Calculated Metric, include your video played time success event as the only metric, and format the Calculated Metric as "Time".