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Should session refresh be checked to override last-touch channel?

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Hi All,

I'm currently working on implementing marketing channels for our organization & lately we have noticed that 'session refresh' share goes beyond 20% of the overall traffic.

We are also taking few measures to correct our internal filters and processing rules. But, for this case, should session refresh channel be checked to override last-touch channel which could be causing it to inflate?

If not, then what could be the reason for the higher number of session refresh? We have a lot of sites with different domains like: abc.com/ca, abc.com/ch, abc.com/de & there is cross pollination between them. It could be one of the potential reason but not likely to be true.

Thanks

M

1 Accepted Solution

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Correct answer by
Employee

M,

If you have session refresh marked to override you will see an influx in traffic.

I think pulling raw data to see where you are getting the most of these is going to be the best way to determine where they are coming from and why.

If you would like help from client care please email

clientcare@adobe.com

Please include—

Company:

Report Suite:

Issue:

Thanks,


Steven Hofheins | Adobe Support

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1 Reply

Avatar

Correct answer by
Employee

M,

If you have session refresh marked to override you will see an influx in traffic.

I think pulling raw data to see where you are getting the most of these is going to be the best way to determine where they are coming from and why.

If you would like help from client care please email

clientcare@adobe.com

Please include—

Company:

Report Suite:

Issue:

Thanks,


Steven Hofheins | Adobe Support