Natural Search Keywords - Keyword Unavailable

[NitinCT]

hello We are using AA feature of Search Engine Natural Keywords breakdown. What we are seeing is most of the time AA says Keyword unavailable. Is there something we can do so that we can start seeing this value?

[Alexis_Cazes_]

Nothing you can do as most search engine do not provide search keywords anymore.

https://experienceleague.adobe.com/docs/analytics/components/dimensions/search-engine.html?lang=en#

• A keyword query string parameter exists in the referring URL. The query string parameter can be blank (as is the case with several search engines due to privacy practices).

[FrederikWerner · Accepted solution]

Google and other search engines have stopped appending the search keyword to the target URL, which has been used in the past to populate keyword reports.

However, you can still use the Google Search Console API to import organic keywords into Adobe Analytics through Data Sources. This post shows how it can be done.