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li_jie
li_jie
November 17, 2015
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Metrics used to compare landing pages

  • November 17, 2015
  • 1 reply
  • 758 views

Hi, 

I want to compare landing page performance. So far I'v used metrics of page views, visits, bounce rate, time on page and participation revenue per pageview.

Can anyone tell me what other metrics should include? Thanks!

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Best answer by TanmayMathur

Hi,

Thanks for reaching out. Well the metrics that measure performance would depend more on your business objectives, there is no defined set to do that and will differ from business to business. You should look at the objectives of your pages to more accurately identify the metrics to use.

Thanks!

1 reply

TanmayMathur
Adobe Employee
TanmayMathurAdobe EmployeeAccepted solution
Adobe Employee
November 18, 2015

Hi,

Thanks for reaching out. Well the metrics that measure performance would depend more on your business objectives, there is no defined set to do that and will differ from business to business. You should look at the objectives of your pages to more accurately identify the metrics to use.

Thanks!

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