Integrating Adobe Digital Analytics with Adobe Campaign

[subhashis_dey]

Hello Folks,

I am new to Adobe tools. I want to know

1 .How does Adobe Digital Analytics store the data that it captures from Traffic, Event or Conversion Variables>? I s it in a DB and in form of tables?

2. How can I import this data from Adobe Anaytics into Adobe Campaign so that I can make use of this data in Adobe Campaign to take decisions related to increase campaign effectiveness via segmentation etc.?

[jantzen_b · Accepted solution]

Since this is an older post, I'm assuming you've solved this issue. Incase others find this post, I'll post the link to the documentation below:

https://experienceleague.adobe.com/docs/campaign-standard/using/integrating-with-adobe-cloud/working...