How to integrate Salesforce with Adobe Analytics

ashokk260187

08-10-2018

I have gone through multiple articles on how to integrate Adobe Analytics with Salesforce

One of these says, I need to connect AEM to Salesforce in article Integrating with Salesforce

While the other one says I nned to use Audience Manager Integrating CRM data with Adobe Analytics & Advertising Cloud

At the moment I have Licence to Adobe Analytics only.

Please help me understand which option I need to go for and the cost involved in purchasing licence for AEM or AAM whichever is the best option

Thanks

Ashok Kalra

Accepted Solutions (1)

Accepted Solutions (1)

Gigazelle

Employee

12-10-2018

Pulling in Salesforce data to create customer segments would be exactly what Audience Manager was designed for. You would want to talk to your Account Manager to discuss getting that tool.

Pushing Adobe data to Salesforce would be something likely need to be done on Salesforce's side - Analytics has a ton of export options available, it would just be a matter of getting that data in a format Salesforce can read.

There is an Analytics/Marketo connector here: https://www.adobeexchange.com/experiencecloud.details.90022.html

Answers (2)

Answers (2)

ashokk260187

11-10-2018

I want to have bidirectional communication between Adobe and Salesforce to be able to do below

  • pull in Salesforce data into Adobe to create customer segments on my leads and their status
  • push adobe data like lead generation form details to Salesforce
  • Connect Marketo(which is already connected to Salesforce for us) data to Adobe

Gigazelle

Employee

11-10-2018

What do you want to do with the Salesforce integration? Both of those integrations accomplish different purposes.