How to implement campaign tracking code by steps using admin console in adobe analytics

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anilu22818467

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anilu22818467

anilu22818467

05-03-2017

Hi Team,

I am new in adobe analytics, can you please tell me as how I can create/add query string parameter for campaign tracking code in adobe analytics.

Using Admin console, where I need to create tracking code like cid, pid,..etc. in report suite properties like in Coversion Variables or Maketing Channel Manager.

Please explain me setting or rule using arrow...

Thank You!

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Accepted Solutions (1)

Accepted Solutions (1)

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TanmayMathur

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TanmayMathur

Employee

TanmayMathur
Employee

06-03-2017

Hi Anil, 

If your analytics implementation is via DTM, you can set the query parameter globally - https://marketing.adobe.com/resources/help/en_US/sc/implement/dtm/referrers-campaigns.html

Otherwise you could set s.campaign parameter in the page code - https://marketing.adobe.com/resources/help/en_US/sc/implement/campaign.html

The result would be available in the tracking codes report - https://marketing.adobe.com/resources/help/en_US/reference/reports_tracking_codes.html

Here is a descriptive article on campaign tracking describing how it works in Adobe Analytics - https://blogs.adobe.com/digitalmarketing/analytics/campaign-tracking-inside-omniture-sitecatalyst/

I hope these links will give you a fair idea, feel free to shoot further questions.

Tanmay

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Answers (4)

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Mr_Haddnin

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Mr_Haddnin

Mr_Haddnin

21-11-2019

Is there a thread for implementing in Launch?

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Løjmann

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Løjmann

Løjmann

16-03-2017

Hi,

If you come from a Google world, you may be used to the UTM-code generator from Google. There exists similar tools for Adobe, where you can create and structure campaign codes, as well as uplaod classifications to be able to make some more complex and interesting analysis. Have a look at http://accutics.com/ for example...

/Thomas

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TanmayMathur

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TanmayMathur

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TanmayMathur
Employee

16-03-2017

Hi Anil,

I think this document would help. Basically to track a campaign you would have to add a Campaign ID parameter to the link - https://blogs.adobe.com/digitalmarketing/analytics/campaign-tracking-revisited-part-1-overview-advan...

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anilu22818467

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anilu22818467

anilu22818467

07-03-2017

Hi Tanmay,

Thanks a lot for the info...

but can you provide us one example with screenshot for updating campaign tracking code. As I really don't know as what steps do I need to take for campaign.

Request...

Thanks..