How to calculate Dwell Time in AA? | Community
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D
Diana-Maya
Level 2
January 19, 2023
Question

How to calculate Dwell Time in AA?

  • January 19, 2023
  • 1 reply
  • 3242 views

Hi, is it possible calculate Dwell Time in Adobe Analytics?

 

I created a metric with time spent per visit divided by visits but it doesn't work.

 

Thanks

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1 reply

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
January 19, 2023

What is your definition of "Dwell Time"?

D
Diana-MayaAuthor
Level 2
January 19, 2023

Hi Jennifer
Dwell Time is the amount of time that a searcher spends in search engine's result pages starting from the search result, clicks on a page, and returns back to the SERPs. (the page with the results).

D
Diana-MayaAuthor
Level 2
February 3, 2023

You can try this:

In a freeform table, include your eVar or prop that tracks your search term. Then add the Average Time on Site metric. Despite its "on Site" name, this metric really reports the average time based on the dimension in your table, i.e. your search terms. See https://experienceleague.adobe.com/docs/analytics/components/metrics/average-time-on-site.html?lang=en for more information about how it is calculated.


I'm going to propose this option, thank you.

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