First touch channel detail captures the value you have set in "Set the channel's value to" section of a Marketing Channel processing rule.
Here you can set anything like QSP, page URL, referrer, referring domain etc. You can change it to anything you want which would make more sense.
First touch channel details value will be captured when a visitor reaches out to your site for the very first time. After that only Last touch channel details gets updated by this section.
First touch channel detail captures the value you have set in "Set the channel's value to" section of a Marketing Channel processing rule.
Here you can set anything like QSP, page URL, referrer, referring domain etc. You can change it to anything you want which would make more sense.
First touch channel details value will be captured when a visitor reaches out to your site for the very first time. After that only Last touch channel details gets updated by this section.