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First Touch Channel Detail

Level 1
Level 1

Hello, Im new in Adobe Analytics.


May I know what is first touch channel details is about?

How we can use it for analysis?

I see the the values under this dimension is the URL addresses. 

How we can bucket the values into something meaningful?


It would be helpful if I could get explanation on this. Thank you.



1 Reply
Level 5
Level 5


First touch channel detail captures the value you have set in "Set the channel's value to" section of a Marketing Channel processing rule. 


Here you can set anything like QSP, page URL, referrer, referring domain etc.  You can change it to anything you want which would make more sense. 

First touch channel details value will be captured when a visitor reaches out to your site for the very first time. After that only Last touch channel details gets updated by this section.