First party cookie's life span impact on Analytics tracking | Community
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devenderm250480
devenderm250480
Level 2
July 2, 2022
Solved

First party cookie's life span impact on Analytics tracking

  • July 2, 2022
  • 2 replies
  • 897 views

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I am wondering and curious to know the impact on Google's announcement to stop the use of third-party cookies in Chrome by the end of 2023, this will shrink the lifespan of the first party cookie as well.

 

Any thoughts on an alternate approach to address the same.

 

Thanks

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Best answer by leocwlau

One more approach from Adobe on using Web SDK to generate first-party device ID utilizing a cookie absolutely generated and managed by yourself so it has a long lifespan, https://experienceleague.adobe.com/docs/experience-platform/edge/identity/first-party-device-ids.html?lang=en

2 replies

yuhuisg
Community Advisor
yuhuisgCommunity Advisor
Community Advisor
July 4, 2022

Adobe has an entire help document dedicated to this topic: https://experienceleague.adobe.com/docs/analytics/technotes/cookies/cookies.html?lang=en. There is also another document on mitigating the problem: https://experienceleague.adobe.com/docs/analytics/technotes/cookies/cookieless.html?lang=en.

    leocwlau
    Community Advisor and Adobe Champion
    leocwlauCommunity Advisor and Adobe ChampionAccepted solution
    Community Advisor and Adobe Champion
    July 4, 2022

    One more approach from Adobe on using Web SDK to generate first-party device ID utilizing a cookie absolutely generated and managed by yourself so it has a long lifespan, https://experienceleague.adobe.com/docs/experience-platform/edge/identity/first-party-device-ids.html?lang=en

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