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Excluding Internal IP Traffic for Reports

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JohnRog
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JohnRog
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05-05-2021

At the time we rolled out Adobe Analytics for our company, we created a custom segment to filter out internal traffic. The way we did this was to identify the what we thought were the internal IP's in the company and then exclude those using an IP dimension we created. We recently made a change to this segment and noticed that excluding the additional IP addresses resulted in 1-10% decrease in our external traffic, which we kind of expected. Is there another way that we could have done in stead of using a segment? Is there anything out of the box that is available? Any thoughts? Thanks!

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HemanginiS
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HemanginiS
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05-05-2021

Hi @JohnRog ,

There are several options available out of the box to exclude internal traffic from reports. You can check this document which describes each of them: https://experienceleague.adobe.com/docs/analytics/technotes/exclude-data.html?lang=en#exclude-data-p...


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Hemangini

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salimj
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salimj
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05-05-2021

Depending on your company there are other values you could use.

 

Domains, for instance - if all internal users are on a common domain (ie: mycompanydomain.com) that is a default dimension which is collected based on the user's internet connection.