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beluks
February 3, 2021
Solved

Direct traffic show entries when filtering paid campaigns only

  • February 3, 2021
  • 2 replies
  • 2177 views

Hi!

I was creating a table using a segment from a Flow to select the Home page.

Home entry total is the segment created from the first node in the flow:

 

I wanted to know which channels those entries were from. But I'm seeing entries from direct traffic under the Paid Campaign which excludes its.

 

To compare it, I used the visits metric and I'm getting the expected result.

 

Why is that?

 

Thanks

 

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Best answer by yuhuisg

Marketing Channels are not set per visit, but applied at every hit that AA receives. On the other hand, a visit can persist across multiple hits, until there is a 30-minute break or after some other threshold.

I think you're referring to the 6,893 Entries from the "Direct" Marketing Channel for the segment "Marketing Channel = Campaign Source". How is this "Marketing Channel = Campaign Source" segment defined?

2 replies

yuhuisg
Community Advisor
yuhuisgCommunity AdvisorAccepted solution
Community Advisor
February 4, 2021

Marketing Channels are not set per visit, but applied at every hit that AA receives. On the other hand, a visit can persist across multiple hits, until there is a 30-minute break or after some other threshold.

I think you're referring to the 6,893 Entries from the "Direct" Marketing Channel for the segment "Marketing Channel = Campaign Source". How is this "Marketing Channel = Campaign Source" segment defined?

    B
    beluksAuthor
    February 4, 2021

    Hi, yes, I'm referring to those

    The Campaign Source segment is defined like this:

    HIT include (Marketing channel = CPC OR TV OR Display OR Email OR Vanity OR Newspaper OR Social: Campaign OR Video OR DIrect Mail OR SMS OR Public Relations OR Affiliate OR Influencer OR Content OR Magazine OR Phone)

     

     

    jantzen_b
    Adobe Employee
    jantzen_bAdobe Employee
    Adobe Employee
    April 6, 2021
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