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rajesh1991
May 12, 2021
Solved

Calculated columns

  • May 12, 2021
  • 3 replies
  • 2258 views

Hi Everyone,

I would like to know how to calculate the below values in Adobe analytics 

Bounce Rate %
% New Visitor
% Returning Visitor

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Best answer by yuhuisg

% New Visits:

(Visit scoped "Visit Number" equals 1)Visits

divided by

Visits

 

% Return Visits

(Visit scoped "Visit Number" greater than 1)Visits

divided by

Visits

3 replies

jeff_bloomer
Community Advisor and Adobe Champion
jeff_bloomerCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
May 12, 2021

@rajesh1991 
Before doing anything else related to Bounce Rate, I would HIGHLY recommend starting here:
https://youtu.be/cem3n0mgpEA 
@andrey_osadchuk has some excellent tutorials related to Bounce rate and other metrics out on YouTube that are worth viewing.

    yuhuisg
    Community Advisor
    yuhuisgCommunity AdvisorAccepted solution
    Community Advisor
    May 13, 2021

    % New Visits:

    (Visit scoped "Visit Number" equals 1)Visits

    divided by

    Visits

     

    % Return Visits

    (Visit scoped "Visit Number" greater than 1)Visits

    divided by

    Visits

      R
      rajesh1991Author
      May 17, 2021
      yuhusig
      jantzen_b
      Adobe Employee
      jantzen_bAdobe Employee
      Adobe Employee
      May 24, 2021
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