Expand my Community achievements bar.

Webinar: Adobe Customer Journey Analytics Product Innovations: A Quarterly Overview. Come learn for the Adobe Analytics Product team who will be covering AJO reporting, Graph-based Stitching, guided analysis for CJA, and more!
SOLVED

Bounce rate in Adobe Analytics for multiple hits in single page load

Avatar

Community Advisor

Hello Experts,

 

Hope everyone is doing well!

 

We encountered a situation where we fire multiple hits on a single page load (1 page view and 2 other non-pageview hits). 

 

Now, we would like to understand if we can calculate bounce rate as a custom metric, since standard bounce rate won't be accurate.

 

Need your help/suggestions in calculating bounce rate accurately. Ours is not an SPA site.

 

Thank you,

Kishore

1 Accepted Solution

Avatar

Correct answer by
Community Advisor

@Kishore_Reddy 
I don't know if this helps or not, but I was given this advice a while back by another Adobe user.
You can create a Custom Calculated Metric for Bounce Rate (Single-Page View) using the following:

jeff_bloomer_0-1641591164018.png

It is best explained this way:
This bounce rate differs from the traditional bounce rate in that it uses Single Page Visits to determine if the user genuinely left after visiting a single page and does not incorporate multiple server calls that can be fired when the customer remains on that same page, which is how a traditional Bounce Rate works.
https://experienceleague.adobe.com/docs/analytics/components/metrics/bounce-rate.html?lang=en#metric...
https://experienceleague.adobe.com/docs/analytics/components/metrics/single-page-visits.html?lang=en...

Hope this helps!

Jeff Bloomer

View solution in original post

6 Replies

Avatar

Community Advisor

I think it will help to understand the other non pageview hits.

 

What are they?

 

 

 

Avatar

Community Advisor

There are two non-pageview hits, they are: 

1. AEM asset insights event

2. Visitor authentication status

Avatar

Community Advisor

So these 2 events and status are not defined as pageload correct?

Is it safe to safe #1 is a custom event?

#2 how have you defined it? As a evar or some custom event again?

Avatar

Correct answer by
Community Advisor

@Kishore_Reddy 
I don't know if this helps or not, but I was given this advice a while back by another Adobe user.
You can create a Custom Calculated Metric for Bounce Rate (Single-Page View) using the following:

jeff_bloomer_0-1641591164018.png

It is best explained this way:
This bounce rate differs from the traditional bounce rate in that it uses Single Page Visits to determine if the user genuinely left after visiting a single page and does not incorporate multiple server calls that can be fired when the customer remains on that same page, which is how a traditional Bounce Rate works.
https://experienceleague.adobe.com/docs/analytics/components/metrics/bounce-rate.html?lang=en#metric...
https://experienceleague.adobe.com/docs/analytics/components/metrics/single-page-visits.html?lang=en...

Hope this helps!

Jeff Bloomer

Avatar

Community Advisor

Glad this helps.  I have used this quite a lot, because we have situations where people can come in, interact on a page and leave, and so it's really good for us to understand this, especially if you have what one might refer to as "brochure-ware," like we did in this particular case.  Best wishes!

Jeff Bloomer