Adobe Launch - Track Video Engagement - Youtube

[#1]

Hi Everyone,

I am trying to track YouTube video engagement on the complete site. Below are the things which I am trying to capture using Launch. Can some one help me here on how to go about doing this.

Note: Customer is not ready to use Heartbeat  to capture this info so do we have any custom script to achieve this?

Track Video Engagement

I Want   To Track Video Views

I Want   To Track Time Spent

I Want   To Track Percentage Of Videos Watched Completely

I Want   To Track Number Of Videos That Were Clicked

I Want   To Track Videos By Title

1. I Want To Track Video Views
2. I Want To Track Time Spent
3. I Want To Track Percentage Of Videos Watched Completely
4. I Want To Track Number Of Videos That Were Clicked
5. I Want To Track Videos By Title

[#2 · Accepted solution]

Hey,

Option 1: use Adobe Media Analytics for Audio and Video extension. However It uses media heartbeat tracker.

Option 2: use custom implementation in Launch (same as DTM) - How to track youtube videos using DTM?

Thanks,

Asheesh

[#3]

1. I Want To Track Video Views
2. I Want To Track Time Spent
3. I Want To Track Percentage Of Videos Watched Completely
4. I Want To Track Number Of Videos That Were Clicked
5. I Want To Track Videos By Title

1. I Want To Track Video Views: create a custom data element (video name) that looks at a set custom dom attribute you set on the video code, and let it capture the name /video ID. Then create an event-based rule that triggers on Media Time Played and sets the video name in your custom eVar, and trigger an s.tl beacon with an event counter ++.  note// this applies for number 5
   
   
2. I Want To Track Time Spent
3. I Want To Track Percentage Of Videos Watched Completely: number 2 and 3 sound like the same thing, so you can set up milestones using percentages, for example, use Media Time Played on you event-based rule to trigger when video has played for 25%, 50%, 75% and for Video Completes create another event-based rule and use Media Ended then capture video name together with a custom event counter note// always capture the pageName as well on all steps
   
   
4. I Want To Track Number Of Videos That Were Clicked: on the play button use an Event-based rule that looks at clicks and applies a custom event counter. 
   
   This sounds too much but it's way easier than trying to use the extensions.

[#4]

https://www.bbccss.com/track-youtube-video-playback-with-adobe-launch.html

[#5]

Unfortunately, the Adobe Media Analytics extension does nothing more than set up the heartbeat code and instances.... it does nothing to actually track anything, and the documentation is SEVERELY lacking. 😕