How to set up paid search and nature search using gclid? | Community
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siyanc97701441
Level 2
January 17, 2019

How to set up paid search and nature search using gclid?

  • January 17, 2019
  • 1 reply
  • 7384 views

Hi everyone,

I am working on a project using the existing UTM parameter to set up marketing channels in Adobe Analytics.

The UTM code are like below

I set up the marketing channels in AA admin console-marketing channel processing rules. However, looks like the the paid search and nature search channels don't pick up traffic (only less than 10% of PS and NS traffic, comparing with data in Google Analytics). Can anyone help me to figure out what went wrong? PS. I am using Adobe Launch as the tag system. Is there anything I need to set up in Launch?

Thank you very much!

SC

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    1 reply

    Andrey_Osadchuk
    Andrey_Osadchuk
    Level 10
    January 18, 2019

    Hi siyanc97701441,

    Update paid search detection in the report suite settings by adding "gclid=". This will make the Paid Search tracking accurate. Then update the Paid Search marketing channel processing rule by deleting the condition with tracking code.

    Let me know if that helps.

      S
      siyanc97701441Author
      Level 2
      January 18, 2019

      I did the change, but doubt if it will help. Since the AA data is only a couple hundreds visits for PS and NS, while GA are showing over 50K at the same time....

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