Adobe Analytics Resources

[jen_lasser]

This Experience League thread includes a list of helpful Adobe Analytics, Customer Journey Analytics, and Adobe Content Analytics resources, across documentation, YouTube, Experience League, custom Express pages, and more. We will continue to update this page as more content is created. Enjoy!

Customer Journey Analytics (CJA)

Resource	Description
Enablement
adobe.ly/aacja	What is Customer Journey Analytics (CJA)
https://www.linkedin.com/learning/adobe-customer-journey-analytics	CJA LinkedIn learning course
https://www.youtube.com/playlist?list=PL2tCx83mn7GtE1y3EpACISH3Jy-qOj6Ut	CJA YouTube playlist
https://experienceleague.adobe.com/en/browse/customer-journey-analytics	CJA Experience League documentation & video tutorials
https://experienceleague.adobe.com/en/docs/customer-journey-analytics-learn/tutorials/cja-basics/new...	New Terms and Concepts in CJA
https://experienceleague.adobe.com/en/docs/analytics-platform/using/stitching/overview	Identity Stitching Options in CJA
https://experienceleague.adobe.com/en/docs/experience-platform/identity/features/identity-graph-link...	Identity Graph Simulation UI Guide
adobe.ly/cjaga	How to ingest and report on Google Analytics data in Customer Journey Analytics (CJA)
Documentation
https://experienceleague.adobe.com/en/docs/customer-journey-analytics	CJA documentation homepage
https://experienceleague.adobe.com/en/docs/analytics-platform/using/compare-aa-cja/cja-aa-comparison...	CJA feature support
https://experienceleague.adobe.com/en/docs/analytics-platform/using/technotes/guardrails	CJA guardrails
Industry Use Cases
https://cjaforfsi.myportfolio.com/cja-overview	CJA use cases for Financial Services, including Retail Banking, Wealth Management and Insurance sub industries.
https://adobe-cja-for-healthcare.myportfolio.com/	CJA use cases for Healthcare
https://cjaforretail.myportfolio.com/	CJA use cases for Retail
Release Notes
adobe.ly/aareleases	Summary of last 12 months of Adobe Analytics, CJA, and Content Analytics releases
https://experienceleague.adobe.com/en/docs/analytics-platform/using/releases/latest	CJA release notes

Adobe Analytics to CJA

Resource	Description
Evolution Resources
https://experienceleague.adobe.com/en/docs/analytics-platform/using/compare-aa-cja/upgrade-to-cja/cj...	AA to CJA Upgrade Guide
https://experienceleague.adobe.com/en/docs/analytics-platform/using/compare-aa-cja/upgrade-to-cja/cj...	Generate a step-by-step guide for upgrading from Adobe Analytics to Customer Journey Analytics. Available in the CJA UI
https://experienceleague.adobe.com/en/docs/experience-platform/web-sdk/home	Web SDK Documentation
https://experienceleague.adobe.com/en/docs/experience-platform/sources/connectors/adobe-applications...	Adobe Analytics Source Connector
https://experienceleague.adobe.com/en/docs/analytics-platform/using/compare-aa-cja/cja-aa-comparison...	Compare AA terminology to CJA terminology
https://experienceleague.adobe.com/en/docs/analytics/admin/admin-tools/analytics-inventory	A comprehensive overview of your Adobe Analytics environment, including the number of projects and components, report suites, users, and more. This information is especially valuable as you begin preparations to upgrade to Customer Journey Analytics.

Adobe Analytics (AA)

Resource	Description
Enablement
adobe.ly/aalinkedin adobe.ly/aaelevate	Adobe Analytics LinkedIn learning courses: - Intro: Learn about the basics of digital analytics, including how to use Adobe’s Analysis Workspace for analysis and data visualization. Explore ways to effectively analyze data composed of Metrics, Dimensions, and Segments by applying data to tables, graphs, customer journey visualizations, and more.  - Intermediate: Elevate your Adobe Analytics skills with detailed training into Metrics, Dimensions, Segments, Calculated Metrics, and many advanced visualizations
adobe.ly/aanewuserguide	A guide to get new users familiar with Analysis Workspace
adobe.ly/aayoutube	Over 300+ videos on Analysis Workspace and more. Subscribe to be informed when new videos are posted!
https://experienceleague.adobe.com/en/browse/analytics	Analytics documentation and video tutorials on Experience League
Releases notes
adobe.ly/aareleases	Summary of last 12 months of Adobe Analytics, CJA, and Content Analytics releases
https://experienceleague.adobe.com/en/docs/analytics/release-notes/latest	Adobe Analytics release notes
Tips & Tricks
adobe.ly/a4t	Integrating Adobe Analytics & Target
adobe.ly/aabdia	A 10-minute recipe to Bulk Data Insertion API (BDIA)
adobe.ly/aacalcmetrics	Calculated metrics A to Z, including using segments & functions to derive new metrics
adobe.ly/aaclassifications	Classifications - Adding metadata to your Analytics dimensions
adobe.ly/aahealth	Analytics governance dashboards to help you maintain a clean implementation
adobe.ly/aaprocessing	An overview of the Adobe Analytics data processing pipeline
adobe.ly/singlesignon	A primer on Single Sign-On (SSO)/Federated ID login for Experience Cloud
adobe.ly/aausage	How to measure your organization's usage of Adobe Analytics IN Analysis Workspace
adobe.ly/aarockstartips	A collection of all the tips shared by our Community rockstars over the years
Documentation
adobe.ly/aaapi	Adobe Analytics 2.0 API documentation
https://experienceleague.adobe.com/en/docs/analytics/analyze/report-builder/rb-overview	Report Builder documentation
adobe.ly/aashortcuts	A list of shortcuts available in Analysis Workspace for seamless navigation around & creation of projects.
helpx.adobe.com/legal/product-descriptions/adobe-analytics.html	Analytics packaging - Details on what features are included in each SKU

Adobe Content Analytics (ACA)

Documentation
https://experienceleague.adobe.com/en/docs/analytics-platform/using/content-analytics/report/report	Adobe Content Analytics documentation

Analytics Community

Communities
https://experienceleaguecommunities.adobe.com/t5/adobe-analytics/ct-p/adobe-analytics-community	Analytics community on Adobe Experience League. A great place to ask questions and submit feature requests to the product team.
linkedin.com/groups/74514	Adobe Analytics Enthusiasts group on LinkedIn
join.measure.chat #adobe-analytics and #adobe-cja channels	Measure Slack is a community run Slack workspace. There are dedicated Adobe Analytics and Customer Journey Analytics channels where you can converse with & ask questions to other members of the community.

[KristiB1]

This is awesome!  Thanks for collating!  Bookmarking this post now.

[christou_c]

adobe.ly/aaworkspacedocs point to an error page.

[Gigazelle]

Thanks for pointing this out! The link should be fixed this evening.

[SIDM_24]

Thanks for the response

[madyp]

This is great! thanks for collating.

[abhinavbalooni]

Thanks for putting these together ! Bookmarking.

Cheers,

Abhinav

[SobhaNe1]

This is an amazing. Thank you For Collating from Sobha Neoipolis.

[Krishna_Musku]

Thank you @jen_lasser for taking time to putting all this together. All AA resources at one place. This is very helpful. Thanks again!

[jeff_bloomer]

@Krishna_Musku I agree 100%.  I have had this page bookmarked since she shared it, and I actually had to ask Sean Robinson not to long ago to refresh some of the links, because they had aged and become unavailble.  A lot of this material is still very relevant; however @jen_lasser, it would be awesome to also have an update to some things to augment and add new content here as well!
We love the tips and tricks from you and your colleagues, and as we move toward more with #CJA, perhaps a section for CJA stuff would also make sense.

[jen_lasser]

Happy to make additions/updates as they arise! Feel free to leave a message on this thread, Experience League or ping me on Measure Slack. 

[jen_lasser]

CJA and AA to CJA sections & resources have been added!

[rameshpennam]

Thanks for sharing this awesome resource collection! Having all the Adobe Analytics learning resources in one place is a game-changer. Bookmarking this now!

[Achyuth19]

Thanks @jen_lasser  its very helpful for Aspirants like me. 

[gautham_madala]

Love this content. Pretty much everything like a one stop shop. 

[abigailrascon9]

Helpful for all aspirants. Amazing post. Along with these resources i would recommend edusum.com mock test.

[JoernFa]

This link seems to point to a generic product page, but does not feature PBI specific ressources: adobe.ly/aapowerbi

[jen_lasser]

Our documentation is the best place to get more info: https://experienceleague.adobe.com/en/docs/analytics-learn/tutorials/integrations/power-bi/adobe-ana...

[Smartech]

Well said if the link redirects to a general product page without specific Power BI resources, it might not be the intended destination. It’s best to double-check for updated or direct links to the relevant Power BI content. For curated resources and tool-specific guidance, including navigating software like Power BI alongside Adobe tools, the Adobe Training Guide can help point you in the right direction.