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Adobe Analytics: Order of Processing Operations

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06-05-2020

Ever wonder what the order of processing is for Adobe Analytics? This question usually comes up when you're asking questions like:

- Are the results of Processing Rules included in my Data Feeds output? (yes)

- Can my Real Time Reports include Marketing Channels? (no)

- Does Data Warehouse have access to Classifications? (yes)

 

The following flow diagram is accurate as of May 2020. As new features are released that affect this diagram, we'll be sure to update this thread.

 

AA Order of Operations with AEP.png

 

Analytics Diagram flow Processing Processing Rules

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12-05-2020

Hey Eric,

It would be helpful to see the following items in the diagram supplemented with the data latency information:

  • server-side forwarding to AAM
  • data sources
  • customer attributes
  • Adobe Target reporting data sync with Analysis Workspace
  • Adobe Co-op data sync

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12-05-2020

Great suggestions Andrey! Will absolutely work to as many of those as will fit on the slide 🙂

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21-09-2020

Are we sure about this order of operations.  I once had a processing rule which filtered out all numeric digits from all clicks.  We created this rule to avoid collecting account numbers (PII).  This processing rule worked as designed as no numeric digits appeared in UI data.  I was horrified to find account numbers in Data Warehouse as Data Warehouse ignored my processing rules.

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22-09-2020

Hi Eric - I'm actually seeing the same results: my Processing Rules are not affecting my Data Warehouse exports. I'm checking with our product/engineering teams to understand why. Thank you for bringing this up!

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22-09-2020

Thanks

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28-09-2020

Hi Eric,

 

I've followed up with the team and it turns out that the vast majority of report suites have been migrated to follow the flow above (ie - Processing/VISTA rules do affect Data Warehouse exports). However, a few have not been migrated for one reason or another. If you'd like to have your report suite migrated, don't hesitate to reach out to Customer Care to have it done so. Feel free to mention my name and the setting of "Same-as SiteCatalyst Vista Processing" to alert the Customer Care representative.

 

Hope that helps!

Eric

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29-09-2020

Thanks