Adobe Analytics

jeff_bloomer · 9/2/25

I have been using Adobe Analytics for more than a decade, so I know exactly how I feel about using it in comparison to what's now been happening with Customer Journey Analytics for the past number of years.

My question now goes out to my fellow community of users. What is/are the biggest challenge(s) you face or have faced with Adobe Analytics/CJA, and how have you chosen to address them? In fact, are you addressing them? Do you still have unanswered questions?

Super interested to hear your thoughts!

In fact, feel free to -

Devyendar · 9/2/25

Hi Jeff Bloomer,

Adopting to CJA definitely has some challenges and limitations.

1) Stitching multiple Event based datasets (lets say Adobe Analytics which as ECID, CusotmerID and Campaign Activity data which as CustomerID, ActivityID). This is especially a challenge in Field based stitching of CJA (needs special Stitched dataset), graph based stitching forces us to enable certain datasets into profiling on RT-CDP even if the requirement is only CJA specific for analysis purpose only.

2) Adobe Analytics eVar, Prop names not auto populated in CJA. Any change in name or addition of eVar and props needs to be updated on CJA side too. - Not sure if there is already a work around for it, will be happy to learn about it.

jeff_bloomer · 9/3/25

I've definitely heard about both of these challenges. I was just starting to learn some of CJA, myself, when I was laid off from Kroger. Of course, the conversation doesn't have to stop with just AA to CJA conversions.

What have been some of your biggest challenges with AA over the years. I'd love to just chat and geek out about all the stuff we've had to deal with in Adobe Analytics that have really made us push things to the limit.

What have been your pain points?
- OR -

Turn it around. What do you LOVE? I'm really curious. This is a discussion, let's get things going!