Activity Map is an Adobe Analytics application that is designed to rank link activity using visual overlays and provide a dashboard of real-time analytics to monitor audience engagement of your web pages. Activity Map bases its link tracking on these two IDs:
- Primary ID: this is the recognizable parameter of the link.
- Link Region: this is a secondary parameter that allows users to specify a string that is representative of the overall link area in the page or region. This parameter can be automatically generated if it is not provided by the user.
- The Link Region value is not set on the link itself, but on one HTML element up the DOM HTML tree that encompasses that region.
How to Build:
Leveraging the subsequent Workspace variables, we can better understand link engagement:
Dimension
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Description
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Activity Map Page
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Lists the pages on which a link was clicked.
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Activity Map Region
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Lists all collected link regions across the whole web site. Note that if a region appears on multiple pages, the metric will be aggregated across all its pages.
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Activity Map Links
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Lists all collected links across the whole web site.
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Activity Map Links & Region
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Lists all collected links with their region across the whole web site.
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