Transaction Vs Conversion

[parth__]

I want to know how is successful transaction different from conversion rate?

[ritikam90154231 · Accepted solution]

Hi Parth,

Transaction typically refers to generation of revenue, Not Every Conversion will have a transaction value. For instance in Service sector industries conversion like sign up etc do not have a revenue value attached and hence would not have a transaction value. On the other hand, retail industry would generally have a transaction value attached with every conversion (Product sold).

Hope this Helps!

Regards

Ritika