Tracking Google Product Listing Ads | Community
Skip to main content
suzannes3867146
suzannes3867146
Level 2
August 29, 2016
Solved

Tracking Google Product Listing Ads

  • August 29, 2016
  • 2 replies
  • 3664 views

Hi,

How do I set up Media Optimizer tracking for Google product listing ads? It would be great if someone could provide few resources around it.

Thanks!

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by TanmayMathur

Hi Suzanne, 

To track conversions for google product listing ads, you must generate a Media Optimizer click tracking tag and implement it within the advertiser's product data in the Google Merchant Center account. Generate tracking URLs using the Tracking URLs tool, and manually add them to the product data within the Google Merchant Center account. To do so, include it in a custom column "adwords_redirect" within the Merchant Center product feed. Note:  URLs generated using this method include any tracking parameters specified in the account settings.

For more information about Google Product Listing Ads, see http://support.google.com/adwords/bin/answer.py?hl=en&answer=2454022.

I hope this helps.

Tanmay

2 replies

R
Adobe Employee
ritikam90154231Adobe Employee
Adobe Employee
August 29, 2016

Hi Suzanne,

Media optimizer tracking can be put at campaign level for Google Product listing ads. So you can place the media optimizer pixel at campaign level of Google Product listing ads.

Are you Using ACM for Google Product listing ads.

Regards

Ritika

TanmayMathur
Adobe Employee
TanmayMathurAdobe EmployeeAccepted solution
Adobe Employee
September 13, 2016

Hi Suzanne, 

To track conversions for google product listing ads, you must generate a Media Optimizer click tracking tag and implement it within the advertiser's product data in the Google Merchant Center account. Generate tracking URLs using the Tracking URLs tool, and manually add them to the product data within the Google Merchant Center account. To do so, include it in a custom column "adwords_redirect" within the Merchant Center product feed. Note:  URLs generated using this method include any tracking parameters specified in the account settings.

For more information about Google Product Listing Ads, see http://support.google.com/adwords/bin/answer.py?hl=en&answer=2454022.

I hope this helps.

Tanmay

Terms & ConditionsAccessibility statement

Loading footer...