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SOLVED

Trackable ad types in Google Adwords

suzannes3867146
Level 2
Level 2

Hi,

I'm working on search marketing campaigns through a Google Adwords account. I would like to know the type of ads supported by AMO for Adwords and the events that can be tracked for those ads.

1 Accepted Solution
ritikam90154231
Correct answer by
Employee
Employee

Hi Suzanne,

All types of Ads are supported in AMO namely : Text ads, GDN Ads, Shopping ads etc. In terms of events we can track clicks or interactions for ads. Also, Conversions can be easily attributed to the adcopies.

If there are some value tracked parameters that you want to track for the adcopies, we may then use Custom parameters aswell.

 

Hope this helps!

Regards

Ritika

View solution in original post

2 Replies
ritikam90154231
Correct answer by
Employee
Employee

Hi Suzanne,

All types of Ads are supported in AMO namely : Text ads, GDN Ads, Shopping ads etc. In terms of events we can track clicks or interactions for ads. Also, Conversions can be easily attributed to the adcopies.

If there are some value tracked parameters that you want to track for the adcopies, we may then use Custom parameters aswell.

 

Hope this helps!

Regards

Ritika

View solution in original post