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m_ss
Level 2
October 16, 2015
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Rules and Portfolios

  • October 16, 2015
  • 1 reply
  • 1408 views

I want to use a rules based approach (i.e. what AMO calls Bid Rules) along with some campaigns that use the Portfolio Theory Approach. Is this possible?

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Best answer by chaleua

Constraints are the best way to do this for now. They have similar functionality to the rules of AMO standard but are designed to work in combination with the portfolios of AMO premium. If any bid rule use cases are discovered that cannot be fulfilled through constraints, please contact Chris Haleua and Nick Kim.

1 reply

chaleua
Adobe Employee
chaleuaAdobe EmployeeAccepted solution
Adobe Employee
October 16, 2015

Constraints are the best way to do this for now. They have similar functionality to the rules of AMO standard but are designed to work in combination with the portfolios of AMO premium. If any bid rule use cases are discovered that cannot be fulfilled through constraints, please contact Chris Haleua and Nick Kim.