Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
BedrockMission!

Learn more

View all

Sign in to view all badges

SOLVED

Improve Conversion Rates

santhara
Level 2
Level 2

Can you share a few best practices on how to improve conversion rates, using AMO?

1 Accepted Solution
jkelson44
Correct answer by
Level 2
Level 2

Hi suzanne14995!

A few of the things that I have done that have helped conversion rates are the following:

- Implement sound account structure

- Raw search query mining for positive and negative KWs

- Ad copy testing

- Utilize AMO bidding, with campaign adjust features, MBA adjustment, and RLSA portfolios

 

Let me know if you have any specific questions!

Josh

View solution in original post

2 Replies
jkelson44
Correct answer by
Level 2
Level 2

Hi suzanne14995!

A few of the things that I have done that have helped conversion rates are the following:

- Implement sound account structure

- Raw search query mining for positive and negative KWs

- Ad copy testing

- Utilize AMO bidding, with campaign adjust features, MBA adjustment, and RLSA portfolios

 

Let me know if you have any specific questions!

Josh

View solution in original post

Manu_Malhotra
Employee
Employee

Hi there!

Thanks Josh for adding in valuable inputs here.

Along with AMO, you also get access to tools such as match type split checker/tool. It provides you with match type split and its % contribution to cost as well as revenue for each portfolio. With this analysis you can focus on which portfolios need most attention and are lagging in exact match type (most desirable) contribution to cost as well as revenue.

 

Joy!

Manu