Advertising Cloud Community Quiz | September 2020 | Participate Now! | Community
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TanmayMathur
Adobe Employee
TanmayMathurAdobe Employee
Adobe Employee
September 9, 2020

Advertising Cloud Community Quiz | September 2020 | Participate Now!

  • September 9, 2020
  • 9 replies
  • 15028 views

 

ADVERTISING CLOUD COMMUNITY QUIZ

PARTICIPATE NOW TO WIN EXCITING REWARDS

 

After the phenomenal response to the 1st Advertising Cloud Community Quiz, we bring you the second edition to showcase your knowledge and also gain some in the process. We will be running a Quiz on this thread with one new question every day for 2 weeks. Not only that, with every question there will be an interesting tip/fact/insight about Advertising that you can use to impress others! Needless to say, winners of the quiz will receive some cool rewards from Adobe! 

 

QUIZ DETAILS:

1. The quiz will run from 14th September 2020 to 25th September 2020.

2. 1 question will be posted on every working day (Mon-Fri), a total of 10 questions

3. Participants can join the quiz anytime and answer the questions. For example, one can join the quiz on the 5th day and answer previous 4 questions as well. 

 

HOW TO PARTICIPATE: 

1. Sign in to the community by clicking on 'Sign in' at the top right. If you are a new visitor, create an account. 

2. Follow this thread by click on 'Follow' at the bottom of this post so you get notified of when a question is posted.

3. To respond to a question, click on the respective 'Reply' button and in the editor & use the quotation button or type the question number to indicate which question you are replying to.

4. You are done! Come back next day and answer a new question. 

 

TERMS & CONDITIONS:

1. The quiz winner will be decided on the basis of most number of correct answers.

2. In case of a tie, the person providing the correct answer first will be considered.

3. Adobe reserves the right to disqualify any entries and decide on the rewards.

    This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

    9 replies

    TanmayMathur
    Adobe Employee
    TanmayMathurAdobe EmployeeAuthor
    Adobe Employee
    September 14, 2020

    Here goes the 1st question of the Advertising Cloud Community Quiz! 

     

    QUESTION 1: What could be the reason for low conversion of any keyword that has a very good CTR?

     

    1. Keyword Match type is not correct
    2. Daily budget is too low
    3. Language targeting has not been set
    4. Landing page is not optimized well

    Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. 

     

    BONUS TIP: Use a limited number of actions on any lading page because unnecessary functionality could divert the customers from the purchase cycle and could lead to lower conversions.

    - Tip submitted by @ShDayal 

    S
    Sushrut07
    Level 2
    September 14, 2020
    @tanmaymathur wrote:

    Here goes the 1st question of the Advertising Cloud Community Quiz! 

     

    QUESTION 1: What could be the reason for low conversion of any keyword that has a very good CTR?

     

    1. Keyword Match type is not correct
    2. Daily budget is too low
    3. Language targeting has not been set
    4. Landing page is not optimized well

    Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. 

     

    BONUS TIP: Use a limited number of actions on any lading page because unnecessary functionality could divert the customers from the purchase cycle and could lead to lower conversions.

    - Tip submitted by @ShDayal 

    Answer - 4

    soplee27
    soplee27
    Level 2
    September 14, 2020

    I agree it's 4! Landing page is not optimized well. 

    TanmayMathur
    Adobe Employee
    TanmayMathurAdobe EmployeeAuthor
    Adobe Employee
    September 15, 2020

    Great going folks! Here is the question for today: 

     

    Q2: What is the default bidding strategy of a Google Smart Shopping Ad?

    1. Maximize Clicks
    2. Maximize Conversion Value
    3. Target ROAS
    4. Maximize Conversions
    5. None of the above.

    Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. 

     

    BONUS TIP: Automated bid strategies use machine learning to optimize your ads for each and every auction. So set your tCPA slightly higher than what your average CPA has been recent three months. And give at-least first two weeks of the month to the system to find a groove then slowly bring it down over time to your actual Target CPA

    - Tip submitted by @ShDayal 

    S
    Sushrut07
    Level 2
    September 15, 2020
    @tanmaymathur wrote:

    Great going folks! Here is the question for today: 

     

    Q2: What is the default bidding strategy of a Google Smart Shopping Ad?

    1. Maximize Clicks
    2. Maximize Conversion Value
    3. Target ROAS
    4. Maximize Conversions
    5. None of the above.

    Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. 

     

    BONUS TIP: Automated bid strategies use machine learning to optimize your ads for each and every auction. So set your tCPA slightly higher than what your average CPA has been recent three months. And give at-least first two weeks of the month to the system to find a groove then slowly bring it down over time to your actual Target CPA

    - Tip submitted by @ShDayal 


    Answer - B. Maximize Conversion Value
    soplee27
    soplee27
    Level 2
    September 15, 2020

    2. Maximize Conversion Value!

    TanmayMathur
    Adobe Employee
    TanmayMathurAdobe EmployeeAuthor
    Adobe Employee
    September 16, 2020

    Be consistent to increase your chances of winning this quiz! Answer the question for today: 

     

    Q3: Assuming a product category has a 50% profit margin which of these campaigns is generating more profit?

    1. Spent $1000 and generated 700% ROAS
    2. Spent $2000 and generated 600% ROAS
    3. Spent $3000 and generated 500% ROAS
    4. Spent $4000 and generated 400% ROAS

    Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. 

     

    BONUS TIP:To increase the  ROAS, play smartly in keyword selection. Bidding on search queries such as “buy,” “shop,” “online,” “sale,” or “cheap,” can result in a higher conversion rate. And adding the negative keywords such as “used”, “worse” etc would prevent your ad showing up for the wrong reasons and unnecessary clicks.

    - Tip submitted by @ShDayal 

    Raghu_Adobe
    Raghu_Adobe
    Level 3
    September 16, 2020

    4. Spent $4000 and generated 400% ROAS

    TanmayMathur
    Adobe Employee
    TanmayMathurAdobe EmployeeAuthor
    Adobe Employee
    September 17, 2020

    If you are a newcomer, you can still answer all previous questions! Here is the question for today: 

     

    Q4: Choose the correct statement (s) about Responsive Search Ads (RSA)

    1. Can submit up to 15 headlines
    2. Can submit up to 4 descriptions of lines
    3. Both A and B
    4. None of the Above

    Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. 

     

    BONUS TIP: RSA allows us to show more text and relevant messages with multiple headlines and descriptions options. Prepare a list of headlines from your existing top-performing text ads and include messaging, values offers, or any other top performing elements to create a great set of high performing headlines and descriptions for RSA.  Always highlight a different offer or product/brand benefit in each of your headlines and make sure that you’re not repetitive because headlines and descriptions may appear in any order.

    - Tip submitted by @ShDayal 

    soplee27
    soplee27
    Level 2
    September 17, 2020

    3. Both A and B (Can submit up to 15 headlines and 4 descriptions) 

    TanmayMathur
    Adobe Employee
    TanmayMathurAdobe EmployeeAuthor
    Adobe Employee
    September 18, 2020

    We are halfway through the Quiz, here is the last question of the week! 

     

    Q5. How do we calculate Return on Investment of the campaign?

    1. Compare the number of clicks and impression
    2. Compare the click-through rate and impression
    3. Compare the Spend and the Revenue
    4. Compare the Investment and the Spend.

    Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number.

     

    BONUS TIP: Test different targeting, offers, frequency, and messaging is the thumb rule to increase conversion of a campaign for any business type. Create multiple versions of content and show each version to a different random group of users and check your results to see which version performed better.

    - Tip submitted by @ShDayal 

    Raghu_Adobe
    Raghu_Adobe
    Level 3
    September 18, 2020

    3. Compare the Spend and the Revenue

    TanmayMathur
    Adobe Employee
    TanmayMathurAdobe EmployeeAuthor
    Adobe Employee
    September 21, 2020

    We are halfway through the Advertising Cloud Community Quiz! 

     

    QUESTION 6: While creating an online business strategy which step would you choose first? 

     

    1. Identifying business goals
    2. Aligning goals to the strategy
    3. Competitor analysis
    4. Market research and analysis.
    5. None of the above

    Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. 

     

    BONUS TIP: While creating a digital marketing strategy always consider a variety of platforms for your brand. Omnichannel marketing helps you create a consistent voice and brand message. Such plan will allow you to create multiple touchpoints between you and your target audience.  Which strategically led to give a personalized user experience and higher engagement on your brand.

    - Tip submitted by @ShDayal 

    S
    Sushrut07
    Level 2
    September 21, 2020
    1. Identifying business goals
    TanmayMathur
    Adobe Employee
    TanmayMathurAdobe EmployeeAuthor
    Adobe Employee
    September 22, 2020

    There are prizes worth more than $50 up for grabs! Here is the question for today:

     

    QUESTION 7: An e-commerce store owner wants to launch a campaign for his new product line. Which factor(s) should he/she consider the most for a search campaign to perform outstanding against the competitors?

    1. Number of visitors to a website
    2. Domain authority of website
    3. Bid value
    4. All of the above

    Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. 

     

    BONUS TIP: Understanding your competitor's strategy is the foundation of planning a competition campaign. Especially when you are bidding on the same keywords that they’re targeting.  Analyze their ad copy would help you create even more effective ads that’ll induce and convert your target audience by clicking on your ad or extension. 

    - Tip submitted by @ShDayal 

    Raghu_Adobe
    Raghu_Adobe
    Level 3
    September 22, 2020
    1. Number of visitors to a website
    TanmayMathur
    Adobe Employee
    TanmayMathurAdobe EmployeeAuthor
    Adobe Employee
    September 23, 2020

    Here comes the 8th question of the series, you can still go back and answer the previous questions if you haven't already! 

     

    QUESTION 8: Which one is the default bidding strategy of a smart shopping ads campaign?

    1. Maximize Clicks
    2. Maximize Conversions
    3. Maximize Conversion Value
    4. Target Return on Ad spend

    Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. 

     

    BONUS TIP: While using a Smart bidding strategy each bid must bring relevant engagement. Use Dynamic and Responsive search ad copies for customizing user experience which closely matches the user's search terms as well.

    - Tip submitted by @ShDayal 

    Raghu_Adobe
    Raghu_Adobe
    Level 3
    September 23, 2020

    3. Maximize Conversion Value

    TanmayMathur
    Adobe Employee
    TanmayMathurAdobe EmployeeAuthor
    Adobe Employee
    September 25, 2020

    Here goes the last question of the Advertising Cloud Community Quiz!

     

    QUESTION 10: What technique would you use to increase engagement of search your ad and influence ad quality?

    1. Increased bid
    2. Increase daily budget
    3. Change keywords match type
    4. Use ad extension
    5. None of the above

    Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. 

     

    BONUS TIP: Combination of long-tail keyword and your USPs to your ad copy will help your ad to better match the users search term as well as help to improve engagement and influence your ad quality.

    - Tip submitted by @ShDayal 

    S
    Sushrut07
    Level 2
    September 25, 2020

    4. Use ad extension

     

     

     

     

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