This is great! Thanks, @tanmaymathur for running this.

Eager to get on it 🙂

Here goes the 1st question of the Advertising Cloud Community Quiz! 

QUESTION 1: 

Search engine marketing (SEM) is the process of

1. Promoting a website through paid ads
2. Improving the position of a website using organic reach
3. Improving the positioning of a website using paid and organic reach
4. None of the above

Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. 

BONUS TIP: Keyword Selection

Keyword research is the most essential part of Search engine marketing. Long-tail keywords yield higher leads and conversion. Such keywords will allow us to be more targeted and cheaper because it will less competitive. We can also save money by restricting certain keywords with match types and negative keywords.

- Tip submitted by @shdayal 

Great going folks! Here is the question for today: 

Q2: Choose a call to action phrase from the following examples

1. Personalized Service
2. Best Of The Web
3. Lowest Prices, Buy Here
4. Buy Here

Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. 

BONUS TIP: Call to Action

Writing a call to action for the first person instead the second person would gather more attention.  For example "Get my Free Ebook” would drive more clicks and conversions than "Get your Free Ebook"

- Tip submitted by @ShDayal 

Be consistent to increase your chances of winning this quiz! Answer the question for today: 

Q3: When are your Google Ads eligible to appear?

1. Once your keywords pass a quality check, your payment is approved and Google clears your certification credentials
2. After you pass your Google Quality Score
3. After your campaign is set up and your account is activated
4. After you activate your account and show you are certified

Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. 

BONUS TIP: Call to Action

If your ad is getting served for a particular topic but it's not relevant to that ad, and you find this topic relevant to your business then go for creating a whole new set of campaigns and Ad groups for that topic.

- Tip submitted by @ShDayal 

If you are a newcomer, you can still answer all previous questions! Here is the question for today: 

Q4: Choose the best practice for creating an effective ad text?

1. Use the same ad text for every ad in the ad group.
2. Use the home page for every URL.
3. Repeat keywords to add emphasis.
4. Include information on prices and promotions.

Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. 

BONUS TIP: Creating effective ads

An excellent way to grab users' attention - you can include numbers or statistics in your headlines, and focus on the customer's benefit.

- Tip submitted by @ShDayal 

We are half-way through the quiz, there is a lot more to come! Here is the question for today: 

Q5: Which keywords are the best to target in a search marketing campaign? Select 2 most appropriate answers.

1. High Volume, High Competition
2. High Volume, Low Competition
3. Low Cost, High Competition
4. Low Cost, Low Competition

Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. 

BONUS TIP: Keywords

Picking up some viable keywords used by your competitor and curating relevant ads can boost your traffic and at the same time, you can outrank similar brands and increase your impression share.

- Tip submitted by @ShDayal 

You can still answer all previous questions! Here is the question for today: 

Q6: Choose a channel(s) from the below list which allows programmatic buying.

1. Display
2. Search
3. Mobile
4. Video
5. All of the above

Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. 

BONUS TIP: Targeting

Enabling the “Similar Audience” targeting feature would increase your remarketing list and would boost the performance of your campaigns.

- Tip submitted by @ShDayal 

Q1 Ans is 1

There are prizes worth more than $50 up for grabs! Here is the question for today: 

Q7: What all targeting options are offered by a demand-side platform? Select all that apply. 

1. Country targeting
2. Demographic targeting
3. Keyword targeting
4. Text targeting
5. Device targeting

Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. 

BONUS TIP: Leveraging Data

Transform your targeting capabilities by combining your own data with 2nd and 3rd party data layers. This helps you to increase conversion and campaign performance.

- Tip submitted by @ShDayal 

Countdown has begun! If you have not answered previous questions you can still do so. Here is the question for today: 

Q8: Which of these is not a feature of Demand Side Platform?

1. Campaign Management
2. Audience Targeting
3. Automate inventory selling
4. Access to Premium Inventory
5. Bidding Strategies

Please respond by clicking the 'Reply' button on this post and either using the quote button or mentioning the question number. 

BONUS TIP: Targeting

To get maximum benefits out of premium inventories always tailor your ads to target optimized audiences at the right moment of their path to purchase.

- Tip submitted by @ShDayal