Our Sneaks sessions are always an audience favorite – our tech geniuses take center stage in a series of 4-minute demonstrations that provide an entertaining, fast-paced glimpse into the latest marketing technology at Adobe. Whether these projects become product features or not, it’s always fun to watch our engineers show off what they’ve been working on. Check them out!
Experience Analytics
(#ExpAnalytics) uses the power of Adobe Analytics Analysis Workspace to analyze all aspects of experiences including websites or apps not owned by a marketer or organization.
Master Plan
(#MPSneak) enables brands to plan and coordinate multi-channel campaigns and initiatives like never before. With a centralized calendar and cross-channel composer, campaign managers can view and plan all channel activities across previously siloed teams and disparate channel solutions, tapping the power of Adobe Sensei to help free up time orchestration and coordination efforts to focus on other demands.
Perfect Path
(#PerfectPath) aims to help marketers adapt and scale consumer journeys, or paths, via real-time orchestration of a personalized experience. With Perfect Path, that will leverage Adobe Sensei, marketers can enable creation and execution of inbound, real-time 1:1 communications based on individual consumer events.
See and Shop
(#SeeandShop) is a metadata-based service that makes every image shoppable and enables brands to connect with shoppers in the moment, making it easier to buy online, wherever they are.
Intelligent Content Insights
(#InsightSneaks) enables automatic extraction of content insights data from digital assets. It uses machine learning to group assets along themes and topics, so that marketers can more easily make conclusions about which attributes of the content are resonating with their audiences.
Video Ad AI
(#VideoAdAI) gives video advertisers the power of Adobe Sensei to improve their video ad performance through predictive performance modeling and recommendations. The recommendations to improve the ad’s effectiveness score (i.e., changing length and flow of the video) are sent to video advertisers in Adobe Premiere Pro CC, along with the original ad, for editing. Advertisers can adjust the ad to retain creative elements, while aligning with the marketing objectives to deliver high-performing content.
Launch
Tag management of website content enables marketers to organize their content and measure its effectiveness. It is arguably one of the most critical but least glamourous tasks. Launch It (#LaunchSneak) uses the power of natural language processing found in Adobe Sensei to scan your site, identify key pages and actions, then recommend tagging rules for data capture.
