EventDepth Related Queries

Question

1) Is event depth metric incremented if same page is visited twice in the same session ? I believe No, but wanted to double confirm.
2) Event depth is basically the count of Unique pageView, or does it follow any real order of pageViews to measure the depth ?
3) Event depth works based on eventType but all digital clickstream data would have same pageView as eventType, in that case how does it calculate the eventDepth ?

DanIMS1 · Accepted Answer

Hi ​@shwetaanmol,To answer your question,Event Depth is not based on unique pages or eventType. It represents the position of an event within a session (or a person's journey).So if someone landed on a page, then reloaded it, and there were only two events sent for that person, one for each page view, then the first page view will have the event depth value of 1, and the reload would have the event depth value of 2. If they then proceeded to trigger an in-page event, then that would have the event depth value of 3.The value is determined by the order in which the events appear chronologically, in the session or a person’s journey.Hope this helps.Thanks,Dan

MandyGeorge · Answer

Event depth in CJA works similar to how hit depth works in Adobe Analytics. This is a calculation of how far into the visit/session a particular hit/event is happening. There’s actually a great post by Brian Au about event depth.

https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-blogs/discover-deeper-customer-insights-with-adobe-customer-journey/ba-p/753947#M576

Essentially, in your session, every time there is a new hit, the event depth is incremented by 1 so that you can see in what order stuff happens. So to answer your specific questions

1) yes, event depth is incremented even if it is the same page seen twice. The event depth only cares about when stuff happens, not what it is. So if I go home page > search page > product page > search page, when I look at event depth for that session, both event depth = 2 will be search page and event depth = 4 will be search page. You could visit the same page a hundred times in the same session, and it will increment each time you see it.

2) It counts not just all page views, but all events that happen. Even actions like adding products to cart or placing an order increment the event depth. So no, it isn’t a count of unique page views, or even all page views, it’s a count of all of the actions that happen in a session.

3) I’m actually a little bit unsure of what you mean by this question here. Event depth doesn’t work based on event type, it fires on every action done in a session, regardless of what type of event it is. Event depth would be calculated the same way for the clickstream data as it would in workspace - it goes based on the sequence of actions that a user does.

Sign up

Login with SSO

Login to the community

Login with SSO

Scanning file for viruses.

This file cannot be downloaded