Hi everyone,
Noticing in our data that the majority of iOS data from Pinterest (identified with campaign codes) comes in with an unspecified referrer and referring domain in Adobe Analytics. Wondering if the team knows of any reason this might happen? Maybe something with the webviews in their native app, or is there some known redirect they perform. I know pinterest is a large ad platform so hoping someone else has insight on this issue.
Hi
Do you have a mobile app with Universal Linking? If you are only looking at “iOS” that can be a mix of both mobile web AND mobile app….
Mobile Apps don’t track referrers by default, but you can capture and pass this information in your mobile apps with the AEP SDK since it uses DataStreams and Schemas (unlike the old AEC SDK which was limited to “traditional” app data, which assumed there were no referrers - basically concepts from before Universal Linking became prominent)
If you do have an app, can you split the traffic you are checking to web vs app to confirm if this is the case?
I presented a Rockstar Tip for this last year at Summit. The recording is posted on https://adobeanalyticsrockstar.com/best-analytics-tips/ (but the website doesn’t allow me to link directly to the specific recording, but I can at least link to a filtered view of my tips for that year: https://adobeanalyticsrockstar.com/best-analytics-tips/?_speaker=jennifer%20dungan&_year=2025).
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