What are the most commonly used tools in the Marketo ecosystem? | Community
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A
Anonymous
February 18, 2015
Question

What are the most commonly used tools in the Marketo ecosystem?

  • February 18, 2015
  • 8 replies
  • 3618 views

What are folks most commonly using with Marketo?

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8 replies

Kristen_Malkov1
Kristen_Malkov1
Level 7
February 19, 2015

Are you talking webhook integrations/outside products? This might also make a really cool poll (IE number of outside products used).

A
Anonymous
February 19, 2015

Hi Kristen – webhooks integrations would be interesting to see. I was originally referring to Launchpoint vendors and complementary tools to the Marketo platform, but both would be interesting indeed!

--

Charlie

Kristen_Malkov1
Kristen_Malkov1
Level 7
February 19, 2015

We use Inside View, Infer and DemandGen.

But our webhooks are out of control...We integrate with prinfection, our proprietary data system, and our own product called insights which allows us to pull real time marketo analytics and drill down/manipulate the data. We're looking to integrate with Eventbrite as well. Charlie Liang‌How about you?

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Anonymous
February 20, 2015

We're currently using Data.com, Influitive, TechValidate, RainKing, DiscoverOrg, Drupal, ON24, GoToWebinar, Lattice Engines, and a few others.

    J
    JeffSm6
    Level 6
    May 27, 2015

    Charlie, can you please provide some insight into your DiscoverOrg connection? We are thinking of utilizing the tool, but I want to understand its function/capabilities/limitations first from someone who uses it. Any help would be appreciated.

    A
    Anonymous
    June 9, 2016

    DiscoverOrg is an excellent data repository for enterprise. While we're not using the Marketo integration, we've been able to find many qualified opportunities using its various tools. I'd recommend it or RainKing.

    Dan_Stevens_
    Dan_Stevens_
    Level 10
    June 9, 2016

    Here's our digital ecosystem:

      A
      Anonymous
      June 9, 2016

      Thanks for sharing!

      A
      Anonymous
      June 9, 2016

      Dan, that's a nice stack! We use a lot of the same tools, with AdRoll being the big addition - retargeting is a good driver for us. Perfect Audience (Marin Software) is a good alternative.

      A
      Anonymous
      June 10, 2016

      We use BrightTalk for webinars, Allocadia for campaign spend management, Reachforce for data append and management and have quite a few integrations to internal reporting systems.

      Chris_Willis1
      Adobe Champion
      Chris_Willis1Adobe Champion
      Adobe Champion
      June 10, 2016

      We are using Vidyard for video tracking and engagement, WebEx for webinars (would love to find a replacement), StrikeIron for email validation, and have looked into a few other systems.

      Chris Willis - Fractional GTM Operations Consultant
      A
      Anonymous
      June 10, 2016

      Currently we have Webex (agreed about finding a replacement), SurveyMonkey, and soon via Custom Activities API our own product usage data. We use Data.com but it's from SFDC instead of Marketo. Am also hopeful for a Cvent integration soon.

      In the same instance we have used InsideView and Influitive.

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