Skip to main content
A
Anonymous
April 6, 2017
Question

UTM Parameters tracking in MKTO and SFDC

  • April 6, 2017
  • 3 replies
  • 4887 views

Hi

I am new to setting up UTM parameters. I created hidden fields (utm_source,utm_medium,utm_campaign) in SFDC and synced to MKTO. I added these hidden fields in the form as well.

Please advise on the ways how I can set up effective tracking campaigns in SFDC and MKTO?

Thanks,

Vipula

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

3 replies

Grégoire_Miche2
Grégoire_Miche2
Level 10
April 6, 2017

Hi Vipula,

So you have gone through the first basic steps successfully

There are a lot of threads about attribution and UTM usage, do a quick search, some blog posts are really insighful.

-Greg

Darrell_Alfons2
Darrell_Alfons2
Level 10
April 6, 2017

One other UTM you might want to setup is UTM_CID or campaign ID, and store the SFDC Campaign ID there.

If you are creating separate SFDC campaigns for each channel, that ID can put it into the correct one.

So your smart campaign flow step would be Add to SFDC Campaign = {{lead.utm_CID}} and then the status.

A
Anonymous
April 6, 2017

Thanks Darrell

Should I match Channel to Type(Standard field in SFDC)? I am little confused here.

So you are suggesting that I create a Parent Campaign for Paid Search and add my 3 google AdWords campaigns under that parent campaign?

Darrell_Alfons2
Darrell_Alfons2
Level 10
April 6, 2017

Yes you should match those. And yes it is a good idea to have them be child campaigns under a parent campaign.

A
Anonymous
April 6, 2017

Thanks, Greg.

I am searching for community from last week but still not able to figure out things like

1. In my email, I offer different contents like a whitepaper or tip sheet etc. How to set up the campaign in MKTO and SFDC to track UTM parameters.

2. I have 3 different ads running on google. I created a form with hidden fields for UTMs but how can I track which add leads/people are clicking more.

So the problem is mapping MKTO campaign to SFDC campaign.

If someone can share the examples that would be great.

Grégoire_Miche2
Grégoire_Miche2
Level 10
April 6, 2017

Hi again,

First, Last and Multi Touch attribution for UTM parameters and auto tagging emails

Now, do not expect Marketo to provide the same reporting as Google Analytics

-Greg

Terms & ConditionsAccessibility statement

Loading footer...