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Rohit_Wali
Rohit_Wali
Level 2
November 25, 2018
Solved

Unique Opens & Clicks

  • November 25, 2018
  • 4 replies
  • 13887 views

Dear Community,

I have a campaign, for which if I run email performance report it shows 83 people have opened email, I want to understand if these are UNIQUE opens or TOTAL opens. If these are total opens then what is the process to get unique open report.

The same case for Clicks, how do we get UNIQUE CLICKS report.

All your help is appreciated. Marketo Marketing Nation Community​ Marketo Support Knowledgebase​

Bests,

Rohit

    Best answer by Veronica_Holme4

    Hi Rohit

    The Email Performance Report is showing unique opens. You just need to run it.

    The Email Click Performance Report shows you both unique clicks and number of total clicks (it shows a total clicked number, and number of people, which is essentially your unique click number you're after).

    Veronica

    4 replies

    Ronen-Was-SRpro
    Ronen-Was-SRpro
    Level 5
    November 25, 2018

    Hi Rohit,

    You can create a smart list with a filter "clicked/ opened email" and it will count each open/click as one so you be able to see if it is matching your reports.

    Ronen Wasserman
      Rohit_Wali
      Rohit_WaliAuthor
      Level 2
      November 26, 2018

      Hi Ronen,

      Thank you.

      I want to check unique open and clicks not each open and click.

      F
      Adobe Employee
      falvaresAdobe Employee
      Adobe Employee
      November 25, 2018

      Hi Rohit,

      The email performance report will show unique opens and clicks for the specific email. What it will not show is the lead records that qualified for the opens/clicks.

      Thanks

      Floyd

      Rohit_Wali
      Rohit_WaliAuthor
      Level 2
      November 26, 2018

      Hi Flyod,

      That is what I did but I doubt these are unique clicks and opens in email performance report, because if I check smart list/campaign the numbers are diff.

        Veronica_Holme4
        Veronica_Holme4Accepted solution
        Level 9
        November 26, 2018

        Hi Rohit

        The Email Performance Report is showing unique opens. You just need to run it.

        The Email Click Performance Report shows you both unique clicks and number of total clicks (it shows a total clicked number, and number of people, which is essentially your unique click number you're after).

        Veronica

          SanfordWhiteman
          SanfordWhiteman
          Level 10
          November 26, 2018

          I think an ambient problem here is that "unique opens" has not been precisely defined, making it very easy to misinterpret the answers.

          The Email Performance Report doesn't show unique open events, if you define such an event as Each separate navigation to the email in the Inbox of a image-enabled email client.

          There are 4 reasons for this:

          • An implied/synthetic Open will be registered merely because there was a Click, even though that Click may not have been done by a human
          • Each successive send of the same email to the same person can result in an additional Open
          • Some email clients cache images and never fetch them again, even if the human reopens the email
          • Marketo discards every image fetch after the first one, even if it is sent by the email client

          If "unique open" means "unique openers", that too isn't reflected accurately in the Email Performance Report for the same reasons.

            Rohit_Wali
            Rohit_WaliAuthor
            Level 2
            November 27, 2018

            Yes, I completely agree and understand this, but what is the way to check unique opens then, same for clicks.

            I want to know who has opened email, not the total how many time he opened.

            Frank_Carpenter
            Frank_Carpenter
            Level 2
            November 29, 2018

            I had the same issue last week. I sent an email to a small number of people and got a TREMENDOUS response. My instinct was to think "this is too good to be true". Here is my case:

            I sent an email to 365 people. The monitoring campaign i used to route leads to SFDC is a trigger - clicked link in email and link is ***.

            19 people opened the email. However there are over 1300 clicks n the email. Some leads show between 10 to 25 clicks and they never opened the email. To stop the issue i added opened email to the smart list in the smart campaign but the damage is already done on this and I am concerned that we will have issues in other smart campaigns in my instance.

            Marketo's reply:

            Just a quick recap, these are definitely coming from security bots on the email server. Remember as more and more emails contain bad links ( and these aren't your emails) the security bots will tighten down on security.

            Another thing to consider is that, you said this was the first time you were sending out an email that included this third party link. A lot of times security bots will get tripped when an email contains links to a domain name that doesn't match the domain name the email is coming from.

            The best way to work around this is to include that stealth link some where in the email. This will be a link that is hidden to the human eye but the security bot will see within the code. This way you can build a smart list that says "If the person was delivered this email, opened this email, didn't click that hidden/stealth link but did click the intended link" which will give you the folks who actually clicked the proper link.

            I had to add an invisible "stealth link" to my email templates near the top of the email so the security bots I was trying to get past hit that link first. Bottom line is that I see an inflated number of clicks due to security bots and the unique links from someone that opened the email is what I have to count on for reporting.

            Frank CarpenterSr. Marketing Automation ManagerFive9 Inc.(M) 631-561-8837
            SanfordWhiteman
            SanfordWhiteman
            Level 10
            November 29, 2018

            Another thing to consider is that, you said this was the first time you were sending out an email that included this third party link. A lot of times security bots will get tripped when an email contains links to a domain name that doesn't match the domain name the email is coming from.

            Nah, that's old FUD. It makes no difference, especially with Marketo-tracked links that are rewritten to go off your tracking domain.

            Frank_Carpenter
            Frank_Carpenter
            Level 2
            November 29, 2018

            That’s what I thought Sanford. I wish you were on the call with me!

            Frank Carpenter

            Marketing Automation Manager

            Five9, Inc.

            631 561 8837

            Frank CarpenterSr. Marketing Automation ManagerFive9 Inc.(M) 631-561-8837
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