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September 26, 2014
Question

Send Marketo templates though Salesforce

  • September 26, 2014
  • 8 replies
  • 2489 views

At the risk of having one or more of you repeating yourself...just know i have googled and searched this before posting on here! :) 

I'm trying to allow our sales team to send Custom Marketo HTML custom emails through Salesforce. I'm aware that Marketo Sales Insight has a bit of integration with Salesforce but everything I see is mostly Activity and Scoring based. I don’t see anywhere about sending an email!? How can I get this to work! I'm aware of outlook plug-ins and Gmail... 

But I would like to apply a button on the Account / Leads that the sales team and click to send a MARKETO email! So we can track it and whatnot. 

Also on a somewhat related note... about adding leads into Marketo Campaigns though salesforce?
We have Marketo Sales Insight. I thought all i would have to do it configure it right but I think I missed something!? Am I missing somewhere here?


 

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8 replies

September 26, 2014
The screenshot are a little out of date but this should cover it
Josh_Hill13
Level 10
September 26, 2014
You can do two things here:
  1. expose the desired email to Sales Insight by checking this box in the Email Settings. This email will now be visible to Sales via the Marketo Sales Insight tab as well as in the Templates tab on SFDC.
  2. create a campaign flow that does certain emails and is triggered by Requested Campaign from Sales Insight
See
http://www.marketingrockstarguides.com/sell-faster-with-marketo-sales-insight/
September 26, 2014
Ahhhhh I'm missing the "actions" tab / menu.  How do I get that on my Sales Insight?
September 26, 2014
If it's not there it means that :

A you are looking at an account
B that record contact/lead is not in sync with MKTO
September 26, 2014
Alright thanks guys. I'll need to look into why it's not showing :-/ 
September 26, 2014
so I just checked at I found  leads and updated a field and it did change over into Salesforce so I know it's syncing. Any other thoughts? I'm very confused why that option isnt showing up?
September 26, 2014
Are you looking for the buttons on a list view?
Or on the sales insight panel on a particualr lead?

Probably quickest to give support a call or log a case so they can do a screenshare with you.
September 26, 2014
From what I can tell the button / option should be in the Sales Insight Panel? Yeah, maybe you're right. I'll just call in and see what i'm missing :-/