Hi,I have searched the community but was not able to find a solution to my challenge. Perhaps one of you might be able to help.Challenge: I want to use one email in which I have a section that randomly shows selected content (preferably snippets).I considered: Using A/B Test and Random Sample but I don't want to make two emails (or more) to randomize content.using dynamic content but have no clue how I can make sure my segmentation criteria is random enough within my target group.Does anyone have another ideas?Thanks for your input!Frank

You can sort leads into random cohorts (static lists) using a batch SC, and have your Segmentations based on Member of each list (you could also use a custom field rather than a list, though adding new fields for each run might be cumbersome).Using just a Velocity token, you can easily randomize the content shown to each lead. However, if what you actually want is round-robin distribution across a random order, this won't work, since by definition randomness alone doesn't ensure an absolutely even distribution (i.e. you may get 34/34/32 instead of 34/33/33).

Frank_Geldof1

Level 3

Question

Randomize Dynamic Content / Snippet in one email?

Forum|Forum|8 years ago
September 26, 2017
3 replies
2286 views

Hi,

I have searched the community but was not able to find a solution to my challenge. Perhaps one of you might be able to help.

Challenge: I want to use one email in which I have a section that randomly shows selected content (preferably snippets).

I considered:

Using A/B Test and Random Sample but I don't want to make two emails (or more) to randomize content.
using dynamic content but have no clue how I can make sure my segmentation criteria is random enough within my target group.

Does anyone have another ideas?

Thanks for your input!

Frank

Marketo

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

Josh_Hill13

Level 10

So you have an email "ad" that you want to AB test?

Segmentations and Dynamic do not support Random Sample.
Instead, create the Email or a Static Snippet. Then setup the AB test by Whole Email in one of the three methods
- Random Sample (List based)
- Email Send
- Champ/Challenger

SanfordWhiteman

Level 10

You can sort leads into random cohorts (static lists) using a batch SC, and have your Segmentations based on Member of each list (you could also use a custom field rather than a list, though adding new fields for each run might be cumbersome).
Using just a Velocity token, you can easily randomize the content shown to each lead. However, if what you actually want is round-robin distribution across a random order, this won't work, since by definition randomness alone doesn't ensure an absolutely even distribution (i.e. you may get 34/34/32 instead of 34/33/33).

Frank_Geldof1Author

Level 3

@Josh Hill and @Sanford Whiteman

Hi Guys,

Thanks for your input. I will see which format will suit our organization and will let you know via this post.

KR, Frank

/// Frank

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