Interesting moments for custom activities | Community
Skip to main content
Dan_Stevens_
Dan_Stevens_
Level 10
November 8, 2016
Question

Interesting moments for custom activities

  • November 8, 2016
  • 2 replies
  • 3833 views

We've created a custom activity in Marketo so that we can track video views (Brightcove integration).  The following constraints are available when applying this trigger:

We've defined the IM flow step as follows:

But all that gives us is "Watched video: Brightcove Video View".  Can we pull in any of the custom attributes (or even the web page that the video was served from) within the IM details?

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

2 replies

Justin_Norris1
Justin_Norris1
Level 10
November 8, 2016

@Dan Stevens​

From memory when I tested this, none of the other trigger tokens work for custom activities. It's a real shame. Test again to be sure but I am 95% positive.

Dan_Stevens_
Dan_Stevens_Author
Level 10
November 8, 2016

You're right.  I just tried it with {{trigger.Video Name}} and received this:

Dan_Stevens_
Dan_Stevens_Author
Level 10
October 4, 2017

An idea has been created to support this capability:

Dave_Cunningham
Dave_Cunningham
Level 4
October 24, 2017

Thanks Dan. I've gone ahead and voted that one up.

I'm curious, what has your experience been like with the Brightcove integration? There are surprisingly not too many posts on the topic here. I'm wondering if it is a good/reliable integration overall? On the surface it looks good and I'd love to get the video play data into Marketo, but we are always running into sync issues with Launchpoint partners (e.g., WebEx).

Dan_Stevens_
Dan_Stevens_Author
Level 10
October 24, 2017

Hi Dave - it's been working well for the most part.  We did have a period of a few months where no data was being tracked in Marketo as a result of some code changes on the BC side (without them telling us what they had done).  Also, since this only works with KNOWN users on our site, the percentage of users where this insight exists is quite small compared to a overall video engagement.

Here's the information that gets passed to Marketo each time there's known activity:

Which allows us to have threshold-based lead scoring for videos:

Terms & ConditionsAccessibility statement

Loading footer...