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A
Anonymous
April 3, 2015
Question

Integrate Marketo and HubSpot

  • April 3, 2015
  • 5 replies
  • 4355 views
Has anyone integrated Marketo with HubSpot? Is that even possible?
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    5 replies

    David_Gallaghe2
    David_Gallaghe2
    Level 4
    April 3, 2015
    I have not, but am quite interested in the use-case and reply. Out of pure interest, why are you looking at linking Marketo and another automation platform?
    Josh_Hill13
    Josh_Hill13
    Level 10
    April 3, 2015

    You would generally not want to do this and neither firm will support your efforts.
    I suppose it is possible to do this via the APIs with a lot of custom work.
     

    As David noted, Why would you want to do this?

    I know of firms in the past that used both, but for very different purposes.

      Zak_Pines5
      Zak_Pines5
      Level 3
      July 13, 2016

      I agree this is unusual but as an FYI Bedrock Data can support this use case. Bedrock Data is a data integration hub with connectors to 40+ marketing automation and CRM systems, including both Marketo and HubSpot. So Bedrock could serve as a back-end integration to the two tools, and it would align the object types between the two:

      Marketo Leads map to HubSpot Contacts

      Marketo Company map to HubSpot Company

      Marketo Opportunity map to HubSpot Deal

      Marketo Activity map to HubSpot Engagement

      I'd love to know if anyone is trying to do this!

      More commonly Bedrock integrates Marketo to a variety of CRMs, or even multiple Marketo instances.

      Cloud Data Integration Plaform | iPaas | CRM Marketing Finance Integrations

        Jessica_Kao3
        Jessica_Kao3
        Level 7
        September 6, 2016

        I did have one use case for this and that is to use Hubspot to host the website and use Marketo for the email automation back end.  You can theoretically pass data from hubspot forms into Marketo but it is tricky but doable.

        A
        Anonymous
        April 18, 2017

        Hey Laura - I've got the same question. I'm interested to know how this turned out for you? My reason for doing this is because the business wants to maintain it's Hubspot CRM and use Marketo for marketing automation.

          Zak_Pines5
          Zak_Pines5
          Level 3
          April 19, 2017

          Hi Dave,

          I'd love to chat to you about this. Bedrock Data specializes in automated marketing automation - CRM integrations, and although we usually connect Marketo or HubSpot to other systems, we can easily connect Marketo and HubSpor CRM, with no code. So very interesting use case and I'd love to chat about it. We're also experts in both Marketo and HS CRM. I'm at zak@bedrockdata.com

          Zak

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