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Yuri_Daniels2
Yuri_Daniels2
Level 2
March 10, 2017
Question

How to Track Email Responses

  • March 10, 2017
  • 6 replies
  • 11079 views

Marketo Rockstars,

Does anyone know how to track email replies in Marketo/Salesforce? We're running direct reply emails at scale and can't track which content (email body) is driving higher engagement. No problem tracking by subject line if those are unique. Salesforces tracks replies but our activity report doesn't do a good job filtering by content (Comments contain "xxx") as filters aren't equaling the sum of total responses.

We're reviewing Siftrock which integrates with Marketo and can bucket replies by date (auto response, OOO, unsubscribe, etc) and filter them from hitting a rep's inbox. But it doesn't provide program and campaign-level reporting, among other weaknesses.

Any advice would be greatly appreciated. Thanks!

6 replies

Grégoire_Miche2
Grégoire_Miche2
Level 10
March 10, 2017

Hi Yuri,

This question belongs to the product section.

Marketo cannot do this.

Use a tool such as Siftrock | Find New Leads by Mining Email Replies

-Greg

Yuri_Daniels2
Yuri_Daniels2Author
Level 2
March 10, 2017

Got it, thanks.

We are already reviewing Siftrock. Any other competitors we should also review?

Grégoire_Miche2
Grégoire_Miche2
Level 10
March 10, 2017

Not that I know of

Your feedback on Siftrock would be interesting.

You should rather have it integrated with Marketo, otherwise, you will loose most of the value the solution would offer if you have to move and reconcile the info manually

-Greg

Devraj_Grewal
Devraj_Grewal
Level 10
October 10, 2017

I'd recommend Siftrock as well.

Heather_Padgett
Heather_Padgett
Level 2
October 16, 2017

I'm looking into Siftrock - can you give me a bit more insight? Thanks!

Devraj_Grewal
Devraj_Grewal
Level 10
October 16, 2017

Heather,

No problem. I actually wrote a review here: https://www.g2crowd.com/products/siftrock/reviews/siftrock-review-362240

Heather_Padgett
Heather_Padgett
Level 2
December 18, 2017

Adding a +1 for Siftrock... don't know how I lived without it!

A
Anonymous
December 20, 2017

Another +1 for Siftrock. Their integration into Marketo is seamless and I love how you can setup unique workflows so you can customize how you want to use the data that they mine from your email auto replies. Plus, the Siftrock team is awesome to work with.

A
Anonymous
June 12, 2018

I’ve been hearing this question a lot more lately. Seems to be a rise in b2b companies sending human, plain-text, conversational “reply” CTA emails.

The main gap Yuri called out is about tracking replies for a *specific* program in Marketo.

Edward and Nate had a good idea on this. They showed us how to use progression statuses to log replies on a program. With those statuses you can then run attribution and automation based on “replied” instead of clicks/forms.

Here’s the full guide. siftrock.com/blog/how-to-track-email-replies-as-progression-statuses-in-marketo-the-mops-guide-to-conversational-email/

Does this solve your use case, Yuri?

    A
    Anonymous
    July 12, 2018

    I love the idea, but I have a questions

    We mainly use conversational email CTAs. We end up getting a lot of replies that say, "No thanks" or "I'm not the right contact" or "Unsubscribe me" (even though we have a darn unsub button!). How could I keep these types of emails from being counted towards my "Replies" stage progression? I only want my, "Yes, I want a demo" replies to count as a conversion.

    A
    Anonymous
    July 25, 2018

    Really curious on this, so wanted to reiterate!

    We mainly use conversational email CTAs, but we end up getting a lot of replies that say, "No thanks" or "I'm not the right contact" or "Unsubscribe me" (even though we have a darn unsub button!).

    How could I keep these types of emails from being counted towards my "Replies" stage progression? I only want my, "Yes, I want a demo" replies to count as a conversion.

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