How Does Marketo Determine Open Emails? | Community
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Anonymous
June 22, 2016
Question

How Does Marketo Determine Open Emails?

  • June 22, 2016
  • 2 replies
  • 4414 views

I have a client that says he's reading all of our emails (we distribute a daily client newsletter) but Marketo is only showing 2 opens in the last several months. The client said he's reading them in the 'reading pane' of Outlook. So, what constitutes a true open in Marketo?

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    2 replies

    Justin_Cooperm2
    Justin_Cooperm2
    Level 10
    June 22, 2016

    Marketo adds a transparent tracking pixel as an <img> inside of all non-operational emails. If the recipient's email client attempts to load the image, Marketo knows the email was viewed by the recipient. If the recipient has "auto download images" turned off, then the open will NOT be registered until the user opts to "download images".

    Nicholas_Manojl
    Nicholas_Manojl
    Level 8
    June 23, 2016

    Or clicks a link

    Grégoire_Miche2
    Grégoire_Miche2
    Level 10
    June 23, 2016

    HI Nicholas,

    This in fact not 100% correct. Marketo will report a click as an open in the email performance report, but it will not log an "email opened" activity. The related triggers will not fire, and an "email opened" filter will not retrieve that lead.

    There is an interesting idea here on this:

    -Greg

    Grégoire_Miche2
    Grégoire_Miche2
    Level 10
    June 22, 2016

    Hi Chrissy,

    Read this other thread from today: How Well Can I Trust the Open Rates in Marketo?

    -Greg

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