Best platform for prerecorded webinars with Marketo | Community
Skip to main content
Cliff_Johnson
Cliff_Johnson
Level 2
November 5, 2018
Question

Best platform for prerecorded webinars with Marketo

  • November 5, 2018
  • 10 replies
  • 8172 views

Looking for some opinions on the best platform for prerecorded webinars that has a good integration with Marketo. We have been using GTW for live weekly webinars and it works great with Marketo, but my organization wants to move to prerecorded webinars. GTW has a service called "simulated live", but these do not sync with Marketo ( ).

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

10 replies

Dan_Stevens_
Dan_Stevens_
Level 10
November 6, 2018

If these are already pre-recorded (on-demand), essentially you're offering up a gated video.  So specific integration with a webinar vendor isn't really necessary, correct?  You can just build everything in Marketo (gated video form, landing page with embedded video, etc.).  Or are these not on-demand and essentially act as regular webinars (users must register, there's still a specific date/time, etc.) where it appears as a live webinar to the attendees?

    Cliff_Johnson
    Cliff_JohnsonAuthor
    Level 2
    November 6, 2018

    Hi Dan - it would be the latter. To the attendee, it would appear as it is a live webinar (they have to register and attend at a specific date and time. GTW offers this ability through "Simulated Live", however, it doesn't integrate with launchpoint.

    ChristinaZuniga
    ChristinaZuniga
    Level 9
    November 6, 2018

    I love ON24, they have a simulive webinar so that any webinar you record on their platform live can be turned into a simulated live webinar at any time rather than promoting an existing webinar On Demand. It's saved us a ton of time and effort, especially in marketing these existing webinars to new leads while letting them act as if the event itself was live. I also prefer the integration, because while the Marketo one is the same, the Salesforce side is not. ON24 has a double integration - Marketo for attendance and Salesforce for polls, questions, etc. So I can pull in survey questions and answers into Salesforce Campaigns (AWESOME!).

    The downside is that I haven't found the ability to upload a webinar from another platform onto ON24 and then run a Simulive - I believe you have to record the webinar on their platform and then run Simulive off of it. That means that I had to create a stable of existing webinars before I could start doing Simulive, but it's been a pretty good system for me in general!

      Dan_Stevens_
      Dan_Stevens_
      Level 10
      November 6, 2018

      This is really helpful Christina.  We too are On24 customers - and I was going to look into this.  In fact, we're now going to look into this for our future webinars as it seems like a much less risky to put on a "live" webinar!

      Sonali_Jadeja3
      Sonali_Jadeja3
      Level 4
      November 6, 2018

      We use On24 too. It has pretty sleek integration with Marketo, which is based on custom objects but does the job for us!

      Denise_Greenb12
      Denise_Greenb12
      Level 6
      November 6, 2018

      Hi Cliff,

      A number of my clients use BrightTALK for this.

      Best,

      Denise

        Amy_Goldfine
        Amy_Goldfine
        Level 9
        November 7, 2018

        We also have used BrightTALK to replay webinars. It's very easy—they set it up for you and it runs at the scheduled time and you don't even have to be on the platform at that time.

        Amy GoldfineMarketo Champion & Adobe Community Advisor
        marija_Milanova
        marija_Milanova
        Level 2
        November 7, 2018

        Hi Cliff,

        I have done Simulated webinars with GTW and treated them same as a live webinar. You can still sync the data with marketo. The setup is the same as when you have a live webinar, but instead of going live in GTW, you press play on the video

        You need to make sure the video is uploaded in GTW. When you are in the practice session, you can choose to share the video from the options instead of desktop. I would suggest to stick with GTW and no need to look for another one just for this reason.

        SydneyMulligan
        SydneyMulligan
        Level 7
        November 7, 2018

        I have tried this and found the quality to be quite poor. Did you have that problem?

        marija_Milanova
        marija_Milanova
        Level 2
        November 8, 2018

        IT depends on your video quality. We have uploaded 150mb video in GTW and the resolution was great. If your video has a poor quality when you upload it, then it will look poor. It worked really well for us, just like a normal webinar, nobody from the attendees knew it is pre-recorded.

        Tatiana_Tilearc
        Tatiana_Tilearc
        Level 2
        November 7, 2018

        Have had good results with GoToWebinar

          A
          Anonymous
          November 7, 2018

          ON24 is a great option that allows for on demand as well as simulive webinars. This allows your presenters to answer questions during the live session. The webinar platform also excels in end user experience  - Q&A, surveys, polls, resources, etc. Best of luck with your selection!

          A
          Anonymous
          November 8, 2018

          Hi Cliff,

          We use GTW sim-live prerecorded webinars and integrate it with Marketo seemlessly. In order to send to GTW from Marketo we use a webhook, and in order to hear back from GTW we use API.

          We looked into On24 and may still end up later down the road, but the cost is high since we only host 4 webinars a year. Best of luck!

          -Kate

          Amy_Goldfine
          Amy_Goldfine
          Level 9
          November 8, 2018

          Kate - whose webhook/API do you use?

          On Thu, Nov 8, 2018 at 9:43 AM Kate Jones <marketingnation@marketo.com>

          Amy GoldfineMarketo Champion &amp; Adobe Community Advisor
          A
          Anonymous
          November 8, 2018

          It is Go-to-Webcasts. Their support team is surprisingly helpful and will help you get it all set up!

          Carrie_Chandle1
          Carrie_Chandle1
          Level 5
          November 8, 2018

          Hi Cliff. I haven't used On24, but we've decided to migrate all of our recorded webinars to Vidyard and leverage their integration so we can see % completion on the contact record. We can't leverage polls with Vidyard, but it's much better than using the GoToWebinar recording functionality.

          A
          Anonymous
          November 8, 2018

          We use a combo of On24 and Vidyard - its amazing!!

          1. ON24 rocks as far as being able to offers, documents, polls, questions, etc in a simulive environment and the integration with Marketo rocks.

          2. We use Vidyard for our "OnDemand" Webinars because of the great integration with Marketo and the ability to see how much of the video they watch plus it super easy to build a resource page and you can put forms embedded in the video

          3. We don't do sim-u-live, we set it and forget it due to running them globally (multiple timezones) (yeah we lose some of the interactions, but my labor costs are way reduced and we have yet to have anyone complain or honestly even notice that no one is monitoring the webcast.) 

          I have tried them all (except Zoom) with Marketo and hands down ON24 has been the most reliable, easy to use, (the transcript feature is kick ass if you are doing global) and bug free integration with Marketo.

          When I spent my OWN money on tech stack - Marketo, SFDC, ON24, Reachforce (forms), Vidyard, Ringlead, and Cloudwords (I would add Tableau for Data Warehouse and reporting but never really had the need due to size)

          My 2 cents

          Marketo Super Admin/User since 2008

          Melissa

          Terms & ConditionsAccessibility statement

          Loading footer...