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Anonymous
April 1, 2015
Question

Best Lead Database Clean-up Practices

  • April 1, 2015
  • 2 replies
  • 2012 views
Hi Everyone, 

I wanted to clean up my lead database in Marketo and I was wondering what best practices do you guys use?  Other than removing hard bounces, invalid emails, etc. what other criteria should I consider?

Thanks for your help :)

 
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2 replies

K
kpara3-2
Level 9
April 1, 2015
@JoshHill wrote this awesome article on cleaning up your database! http://developers.marketo.com/blog/how-to-clean-your-marketo-database/
    Bruce_Jeffers
    Bruce_Jeffers
    Level 4
    April 1, 2015
    In addition to the great suggestions in Josh's article, we also have a couple of Smart Lists that search for junk data entry in certain fields, like First Name, Last Name, Email Address, Company.

    For example:  If the First or Last Name contains "test", "demo", "asdf", "abcd", etc. ... we consider those as junk leads and purge them each month.  Same criteria can apply for Email address or Company Name too.
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