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Justin_Charles
Level 3
April 14, 2023
Solved

Using Workfront for Marketing Editorial/Content Calendar

Has anyone tried this?  Can you show examples/screenshots?  Monday.com seems to do this well, but I'm not sure if Workfront has the capability.

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    Sheri_WhittenAccepted solution
    Community Advisor
    April 17, 2023

    Agree with Kurt, the calendars need an overhaul, but I created our Marketing Calendar and use the Gantt view. It's not great, but it's functional. Since you can't add programs (which we use for campaigns) to a calendar I created a project for each functional area, then a task for each campaign we planned for that area. This is only for a high level view of the year - I wouldn't want to do it for hundreds of campaigns. If Workfront adds the ability to add programs (and hopefully the separate campaign object that they were working on) to a calendar, then we could use our live projects and not have to create separate dummy projects for our Marketing Calendar.

     

     

     

     

     

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    Doug_Den_Hoed_AtAppStore
    Community Advisor
    Doug_Den_Hoed_AtAppStoreCommunity Advisor
    Community Advisor
    April 14, 2023

     

    Hi @justin_charles,

     

    I invite you to consider our Editorial Calendar solution, which is one of several among the calendaring portion of our catalog.

     

    Regards,

    Doug

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    Learn more at www.atappstore.com, email doug.denhoed@atappstore.com, or tag me here @Doug_Den_Hoed_AtAppStore.
    Kurt_Jones
    Adobe Champion, Community Advisor, UG Leader
    Kurt_JonesAdobe Champion, Community Advisor, UG Leader
    Adobe Champion, Community Advisor, UG Leader
    April 15, 2023

    Justin, the calendar side of Workfront is dated but is getting an overhaul that may provide better functionality and features you're looking for, however, its likely to be closer to the end of the year before we see some of those updates.

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      Lyndsy-Denk
      Adobe Champion and Community Advisor
      Lyndsy-DenkAdobe Champion and Community Advisor
      Adobe Champion and Community Advisor
      April 17, 2023

      We have some folks using the calendar report for editorial planning, yes. The key in our calendars is a milestone path, which becomes infinitely smoother with a dedicated project template.

       

      Calendar 1: Internal news posts

      • We plot the task associated with the Publish milestone.
      • Group (that is, color code) by portfolio.

       

      Calendar 2: Customer webinars

      • We plot two tasks: the rehearsal webinar and the live webinar.
      • Groups for rehearsals, live webinars, and tentative webinars (project status = Not started).

       

      At one point we had a calendar showing active marketing communications projects by portfolio, but the Gantt view accomplishes a more nuanced view, if you ask me.

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        Community Advisor
        Sheri_WhittenCommunity AdvisorAccepted solution
        Community Advisor
        April 17, 2023

        Agree with Kurt, the calendars need an overhaul, but I created our Marketing Calendar and use the Gantt view. It's not great, but it's functional. Since you can't add programs (which we use for campaigns) to a calendar I created a project for each functional area, then a task for each campaign we planned for that area. This is only for a high level view of the year - I wouldn't want to do it for hundreds of campaigns. If Workfront adds the ability to add programs (and hopefully the separate campaign object that they were working on) to a calendar, then we could use our live projects and not have to create separate dummy projects for our Marketing Calendar.

         

         

         

         

         

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          Doug_Den_Hoed_AtAppStore
          Community Advisor
          Doug_Den_Hoed_AtAppStoreCommunity Advisor
          Community Advisor
          May 19, 2023

           

          Hi @sheri_whitten,

           

          To your "since you can't add programs" to calendars comment, I invite you (and others who might like to do so) to check out this MarCom Gantt post as an alternative.

           

          Regards,
          Doug

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          Learn more at www.atappstore.com, email doug.denhoed@atappstore.com, or tag me here @Doug_Den_Hoed_AtAppStore.
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