The Workfront Wire, October 2026 - Your Go-To Source for News, Updates & Events
Welcome to the October edition of the Workfront Wire! This is your monthly roundup built just for Workfront customers. Think of this as your one-stop-shop for the latest news, updates, events, and everything happening across the Workfront world. And this month, there's a lot going on!
Welcome Workfront Champions
Announcing the 2026-2027 Workfront Champions!
The CXO Retention Marketing team is thrilled to announce the inauguration of 40 Workfront Champions into this year’s class. Workfront Champions represent an elite group of our most advanced users and brand ambassadors for Workfront. Each year, expert practitioners from around the globe submit applications to be selected for this career-defining program.
Check out this year’s roster and show some love on social media by liking/commenting/resharing Adobe for Business’s LinkedIn post.
Adobe Workfront Fourth Quarter 2026 Release – Coming October 15
Mark your calendars! The Workfront Fourth Quarter 2026 Release deploys October 15 (fast-release customers get it a day early, October 14), and it's a big one, headlined by CX Coworker, a new conversational interface replacing the current AI Assistant, plus a wave of Workfront MCP Connector upgrades (Search Users, AEM asset sending, parallel approval paths, Board tools), document and approval improvements like team-based approvers and private-by-default templates, and admin updates including default access levels and custom weeks for Planning.
Be sure to read through the full release notes on Experience League for everything coming, changing, and going away, and join Product live on October 8 to hear it all firsthand. Register for the webinar here.
AI Capabilities Moving to GA
Several major Adobe Workfront AI capabilities are moving to general availability (GA). Here's what to know and where to learn more:
- AI Collaborators are Now Generally Available (GA) - Every year, teams run 100 million tasks through Workfront. Every one of these tasks has landed on a person. Now you have help. You hand your AI collaborator a task in Workfront the same way you'd hand it to a colleague, and it gets done. You stay in charge. AI Collaborators do the legwork. See it in Action.
- Workfront Engage MCP Server Reaches GA - Workfront MCP Server acts as a bridge between your preferred AI tools and Workfront, giving you governed, permission-aware access to project status, task assignments, and approval workflows. Learn more about the Workfront MCP Server.
The Workfront Ohio User Group recently hosted a roundtable on this topic, with a live demo of the Workfront MCP Server and an overview of current Workfront AI capabilities, presented by David Kershaw of Techmera. Read through the recap here.
Workfront Skill Exchange is Coming to NYC – October 29
On Thursday, October 29, we're bringing a day built just for Adobe Workfront users to New York City, and we'd love to see you there!
Spend the day with other Workfront customers, admins, and practitioners sharing the real-world insights and best practices they've learned firsthand. Think brand and legal approvals, AI-ready governance, reporting with Workfront Fusion, smarter planning, and a bonus peek at the Agentic Marketing Garage. Plus, lunch, a networking reception, and plenty of time to connect with people who do what you do.
Here's a taste of what's on the agenda:
- How Qualcomm rebuilt brand & legal approvals in Workfront
- Getting your Workfront instance AI-ready
- Turning data into action with Workfront Fusion
- From PowerPoint calendars to real Workfront Planning
- Bonus: Agentic Marketing Garage
Check out the full agenda and register for this IN PERSON event today!
Two New Resources for Workfront Project Managers
Being a project manager in Workfront is basically three jobs in one: keeping work moving, coaching your team into good habits, and making sure the numbers that leadership sees actually hold up. We built two new resources to have your back, and they're designed to work together:
- The Project Manager's Playbook is your strategy brain: org structure, measuring impact fairly, and talking results in a way that lands with leadership, your team, and your admins.
- The Project Manager's Cookbook is where it gets practical: 10 real customer recipes for the reports and dashboards you use every day, from weekly task reports to full hygiene and resourcing dashboards. Each one comes with prep time, audience, and step-by-step instructions.
Use the Playbook to set your strategy, then the Cookbook to build it. Strategy, meet execution.
Submit Your Story for the 2027 Experience Maker Awards
Submissions for the 2027 Experience Maker Awards are NOW OPEN through November 20. Across several categories, the awards celebrate the customers who are transforming the way they deliver customer experiences with Adobe.
For Workfront customers, the category to explore is The Conductor. This award recognizes companies that are orchestrating AI-powered content creation and scaling production, management, and delivery with Adobe products and AI capabilities. Entries should show how Workfront, AEM Assets, and Creative Cloud work together with at least one of Firefly, Firefly Creative Production, Adobe Express, or Adobe GenStudio for Performance Marketing.
Have a campaign, a measurable win, or a smarter way of working with AI at scale? We'd love to hear about it. Submit your entry by November 20.
Your Turn! Complete the Workfront User Adoption Assessment
As system administrators, you see better than anyone what drives (and blocks) Workfront adoption. If you can take 5 minutes to complete the survey and share your honest, real-world view on where adoption gets stuck and what would help most, it will help shape what we build next! There are no right answers, just your perspective.
Upcoming Virtual Events
Stay connected and keep learning with upcoming Workfront events! Explore free events on the Events page in Experience League and find Workfront User Groups (WUGs) by navigating to Community > Adobe User Groups to connect with your peers. Here's what's happening in October:
- October 8 – Workfront Fourth Quarter 2026 Release Webinar
- October 21 – Workfront Fusion Wednesday Forum
- October 28 – Making the Switch: Completing Your Move to Unified Review & Approvals
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