How do I make document names non-linked and non-clickable

I've done this before but it has been ages. Changing valueformat from HTML to text didn't do it.

I am sending a Report to users not in Workfront, and they will need to copy/paste the document names. What does the textmode look like, please:

DEFAULT:
valuefield=name
querysort=name
valueformat=HTML
displayname=
linkedname=direct
namekey=name

Thank you! I feel a bit silly because I cannot recall how to do it.