%age Split attribution capability when planning in Workfront
Would the community consider if having the ability to break down marketing planning activities into %age attributions for tactics as something that would be useful for WF Planning to be able to do.
As an example If a campaign is planned to be target various industries, or effect specific geographies, or to support a subset of your companies products, to be able to show what your %age split across those attributes.
I.E. and event is planned to be held in London but is aimed at specific industries where you expect attendance to be split
- Industry A = xx%
- Industry B = yy%
- industry C = zz%
- Where XX+YY+ZZ will always = 100%
Being in London you may expect a split in attendees to come for various geographies the largest being Local and from the UK
- UK = 60% of audience
- France = 15%
- Germany = 20%
- Nordic = 10%
- Benelux = 10%
There is no method currently in WF Planning to split attribution in Marketing Planning.
Could the community see a benefit in having this type of capability within the tool?