Adobe Workfront Experts on Top Adobe Summit 2024 Takeaways

@NicholeVargas, @CynthiaBoon, @LeslieSpier 

I'm curious about some of the AI functionality that was teased for Workfront, including:

• AEM connector (Provide asset suggestions to re-use as a starting point to get the project moving)
• Asset QC assistant (for streamlined brand compliance)

When can we expect these to be available within Workfront (and will they be natively built into Workfront, or something that will come as an "add on" (at an extra cost)?

As many of the Workfront sessions were about not just Workfront, but WF+multiple other Adobe products working in tandem, it muddies up what we'll be able to tap into as an existing Workfront customer and what requires buying more products.

@NicholeVargas, @CynthiaBoon, @LeslieSpier 

I felt like I got a lot of great insight from my fellow attendees about a few issues I had been thinking a lot about. As a result, these are some of the things I plan to try:
1. Reducing the number of available hours for creatives from 6 to 4. 

2. Pilot a fusion recipe where I automatically start tasks that are "ready to start" and at their planned start date + sending a message to the assignee. 

3. Speaking of sending messages - using user-level updates for more personalized messages and letting people turn off more notifications. They ignore those anyway. But user updates can show up as mentions on the home screen. 

4. Definitely committing more strongly to resource pools and workload balancer. It works for our design team, but we want to use it more for writers, too. Spoke to at least two companies who were "de-podding" ... moving away agile team models back to resource teams. 

I LOVED the sessions where Workfront, Workfront Fusion, AEM Assets, and Photoshop/Firefly intersected. I saw a huge opportunity to enable users "self serve" their creative assets. Is there a timeline for when the Photoshop API will be generally available for use in Fusion?

My most memorable session was the Adobe GenStudio & Workfront Fusion: Building Automated Content Workflows [L610] lab. This is the first time I was ever able to complete a Fusion scenario on my own with no demonstration, just me and the guidebook. I won't lie, I needed help from the TA because I misnamed a record and forgot a quote mark but still an incredible confidence booster and rush.

The lab also gave me a couple of new ways to approach ideas in using Fusion / AI to circumvent access level and license challenges. This would also take one more burden off the team and let SkyNet (if you know, you know) handle it.

I wasn't able to attend Summit in person, but I was lucky enough to see the dry run of @nealgardner_mattel and @jennaed Boards presentation.  It was fantastic, so I highly recommend it!

Skill Exchange: How Mattel Is Leveraging Workfront Boards - S956 

I hope I can go again next year. For me, Summit isn't about the sessions. Don't get me wrong, sessions are informative but usually that content is available later online. What isn't available is the meal-time conversations, and chances to visit booths and talk specifically about your needs.

I was able to meet with various people in product to understand the direction certain features are going, but also volunteer to join some Alpha and Beta tests to have a direct impact on the future of these updates. I also met so many other admins and champions that have similar use cases and realized through their stories that because my instance is so advanced, we've overlooked the most simplistic and basic needs of our users and now I'm working on easy reports to show managers who is working on what and when it's due.

I wish there were more chances to talk with all of you and pull out the laptop and see how you're using features. I will say that the Skill Exchanges do a good job of sharing some insights but we need more opportunities.

Also to anyone who does go in the future, be sure to arrive early so you can attend the Monday afternoon/evening events and find people to sit with throughout the week. Also shout out to the Scale team for setting up the GroupMe, it would have been a completely different week if we all had to fend for ourselves trying to find someone in the Lion Pride.

Random Summit Story

I won the signed NBA jersey in the Workfront cocktail party and hours later in the casino a random family of mom, dad, & 2 kids approached me excitedly and said "Hey, you're the one that one the NBA jersey!"

Before the Coffee Break ends, we have a reference doc that highlights all of the Workfront sessions at Summit, just in case there were any session you want to share with your peers that couldn't attend Summit.  All of us on the Scale team are sending out the positive vibes so that we get to see y'all in person at Summit next year.

Highlighted Workfront Summit Sessions 2024.pdf 

That wraps up our Coffee Break on Adobe Summit! Thanks for sharing your favorite memories from Summit and I hope you found it as interesting as I did.

As you a reminder, don't forget to check the Highlighted Workfront Summit Sessions document that @CynthiaBoon shared. You can also check out the full list of on-demand Workfront sessions here (requires login). Hope to catch you at Adobe Summit next year!