Adobe Target Experts on Target High Performance Recommendations | Community
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Amelia_Waliany
Adobe Employee
Amelia_WalianyAdobe Employee
Adobe Employee
January 24, 2024

Adobe Target Experts on Target High Performance Recommendations

  • January 24, 2024
  • 14 replies
  • 8595 views

February 28th, 2024

 

We are happy to welcome Cristinel Anastasoaie, Brent Kostak, and Timothy Furlow for an AMA session about Adobe Target High Performance Recommendations.

 

Our experts:

  • Brent Kostak is a Product Marketing Manager at Adobe. Brent brings data-driven personalization solutions to market that connect global brands to their customers. Adobe enables enterprise marketing and engineering teams to streamline data and create a single, personalized view of their customers to deliver exceptional digital experiences. Brent has over 10 years of experience helping organizations leverage software technologies and services to better compete and serve their mission.
  • Cristinel Anastasoaie is a Senior Product Manager for Adobe Target. Cristinel is focused on machine learning personalization in Adobe Target, Analytics for Target integration, and the product user interface. Before his current Adobe role, Cristinel held product management positions on various content management and digital marketing products focused on consumers.
  • Tim Furlow is a Senior Manager of Personalization & Optimization at Lenovo. Tim's team is responsible for driving the test and learn program worldwide. Tim's approach to Target places emphasis on CRO, and is informed by his career in web analytics, marketing technology, and personalization at Fortune 500 companies.

 

How this AMA works:

  • This thread will open on Wednesday, February 28, for you to start submitting your questions.
  • Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible. 
  • After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource. 
This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

14 replies

Show previous replies
Ramesh_N
Ramesh_N
February 28, 2024

Is it possible to highlight products that were added to the cart but not bought on the homepage for personalized recommendations?

    TF_L
    TF_L
    Level 1
    February 28, 2024

    @ramesh_n yes you would use a profile attribute to signify the visitor has added this item to cart before. If they signed in you could identify the hash as well to be cross device. This would allow for a more personalized algorithm to complimentary items. 

      R
      RobBa2
      February 28, 2024

      Once you have a product in cart, for example a laptop, would it ever make sense to start recommending accessories for that product across the site (rather than just on cart or subseries pages)? So, once a product is added, accessories recommendations take the place of the regular rec for you type recommendations.

        TF_L
        TF_L
        Level 1
        February 28, 2024

        @robba2  thank you for your question. Yes, what you would need is a custom out of the box algorithm to tie in accessories to products that would depend on a profile scripting activation of the product add to cart to tie into that recommendation spot. This way you can test multiple accessory algorithms and features.

          J
          jingle77
          February 28, 2024

          For the rec for you algorithm, I understand that the behavioral data is based on views and orders. Then, in the multi-key retrieval stage, the recs from products a customer has ordered are given double the weight of the recs from products the customer has only viewed. I have two questions based on this logic:

           

          1. Are we able to add other hyperparameter logic? Specifically, could we include a "product added to cart" logic?

          2. Could we customize the weights at the multi-key retrieval stage?

           

           

            cristinel
            Adobe Employee
            cristinelAdobe Employee
            Adobe Employee
            February 28, 2024

            Great question, thank you. Would you be able to provide more details on the assumptions you're working with it when trying to add additional parameters or even weight change? While this is not possible at this point with recommendations algorithms, you might want to combine recommendations with Auto-Target activities. For the configurable recommended for you algorithm, please submit a community idea. 

             

              Ramesh_N
              Ramesh_N
              February 28, 2024

              Can we dynamically retrieve the top discounted products and showcase them as personalized recommendations on the site?

                TF_L
                TF_L
                Level 1
                February 28, 2024

                @ramesh_n this is very possible in the box in Target. You would have to send that data into target and use a set of filters. By doing this, you would be ready to have personalization recommendations by top discount. 

                 

                I suggest a friendly read of this as well to help give some background on the potential of feeds. Its where so much creativity can be reached with recommendations - https://experienceleague.adobe.com/docs/target/using/recommendations/entities/feeds.html?lang=en

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